Marketing API

Optify’s Marketing API is an on-demand source of visit-level website data that gives you the ability to easily enhance your CRM, email, marketing database, reporting or other marketing systems with insightful visitor behavior information.

Marketing Data Integration

Integrate Optify’s rich website traffic, individual visitor history and lead intelligence data with your other marketing systems.

Custom Reporting

Create custom dashboards built on the Optify Marketing API or use our visitor behavior, traffic source and page data to enhance your current reporting systems

Detailed Analysis

Ready to dive deep into your data? Use the Marketing API to pull Optify data out for detailed analysis of everything from your visitor history and page performance to visitor profiles and marketing attribution.

CRM Integration

Want to see visitor history, lead scores, and rich profile information for every lead and contact? Optify supports Salesforce.com integration out of the box. However, if you use a different CRM platform you can use the Marketing API to integrate Optify data into your system of choice.

Individual Visitor Level Analysis

Are you trying to identify patterns in your website visitors? Use the API to access detailed website page view visitor history for every visitor that comes to your site.

Page Level Visitor Analysis

Want to dive deep into how individual pages on your website are performing? Looking for that one piece of information that will help you make the right decision about a strategic change to a web page? Pull out the detailed Optify visitor history data by individual page and anlayze away!