Lead Scoring
Want to help sales be more efficient? Then start prioritizing which prospects they should focus on with lead scoring. Optify’s lead scoring software grades each lead based on the offers they have responded to and their level of activity on your website.
- Filter using profile data. Use profile data such as company size, title and industry to score only leads that meet your target profile specifications.
- Score on behavior. Using Optify Lead Intelligence data, you can score your target leads on multiple behavior data points – source, pages visited, number of visits, etc.
- Control the lead flow and follow up. You can use the Optify lead scores to assign the leads to the appropriate sales reps and prioritize them based on their score.
- Multiple target profiles? Use multiple scores. Optify gives you the ability to create multiple lead scores and toggle between them on each of the Optify applications.
