Email Marketing Software
Wish you could generate more deals from every email campaign? Now you can. With Optify’s closed-loop email marketing software your reps can follow up with the contacts who show the most research activity after getting your email.
Email Campaigns
Optify’s email marketing software is built on top of ExactTarget’s industry-leading email delivery platform. It is also fully integrated with the rest of the Optify solution, giving you powerful tracking and sales follow-up capabilities. Get enterprise-class deliverability and make a bigger impact with closed-loop email marketing software from Optify.
Learn more about email campaigns.
Closed-Loop Visitor & Response Tracking
Sometimes the hottest leads generated from your email campaigns are the ones that don’t officially raise their hands. They’re researching, but on their own. With Optify’s email marketing software you can see and track all of this research activity. Better yet – you can share it with your sales reps so they can place a well-timed call into these active researchers and accelerate the deal.
Learn more about closed-loop visitor & response tracking.
Contact Manager & Activity History
We automatically add every lead that comes in into our Contact Manager. But you can also import your contacts from other sources into Optify. And you should. Why? So you can get the same response and activity insight for everyone on your house list. Once you email someone and they click through to anywhere on your site, you’ll have insight into everything they research about you. Email someone tomorrow and they take a little look, no big deal. But then three months later when they come back to your site to do a little research, your sales team will be flagged and able to follow up with that person – all thanks to your original email! Imagine having this sort of insight into all the leads and contacts on your house list.
Learn more about contact manager & activity history.
Contact List Segmentation
Want to improve your email marketing results? Segment your campaigns to target specific segments and sub-segments of your house list. Optify makes it easy to create and manage all your various lists and criteria.
Learn more about contact list segmentation.
HTML Email Builder
Did we mention how easy it is to build professional looking HTML email templates? Take a look at the screenshot. We provide default templates to help you get started, or you can build your own custom templates. Or, if you’ve already built a great-looking email, you can just cut and paste your existing HTML directly into Optify.
Learn more about HTML email builder.
Built on ExactTarget Embedded
We’ve all been sending email campaigns for years and there are hundreds of email vendors to choose from. Rather than reinvent the wheel, we built Optify’s email marketing software on top of the ExactTarget Embedded email delivery platform. This gives our customers an enterprise-class email platform with industry-leading deliverability rates. On top of this great delivery engine we have built a closed-loop email marketing solution that is 100% integrated with the Optify Inbound Marketing Suite.
Learn more about our ExactTarget embedded email.
