We’ve all been sending email campaigns for years and there are hundreds of email vendors to choose from. Rather than reinvent the wheel, we built Optify’s email marketing software on top of the ExactTarget Embedded email delivery platform. This gives our customers an enterprise-class email platform with industry-leading deliverability rates. On top of this great delivery engine we have built a closed-loop email marketing solution that is 100% integrated with the Optify Inbound Marketing Suite.
