WordPress for Content Marketing: Metrics and Resource Requirements

October 23, 2012 | by | Category:

“How to Launch and Optimize your WordPress Blog for Content Marketing”

Blog metrics and requirements

Blog Key Performance Indicators

One way to improve your ability to measure the effectiveness of your company’s blogging efforts is by tracking the right metrics. When you’re creating the plan for your company blog, one of the things you need to focus on is making sure that the metrics you track match the goal you have for the blog. Capturing and sharing the data with your blog team helps to improve the content that matters most to your readers.

Measuring Blog Success

Resource requirements
Should every company have a blog?

Yes and no. The benefits of blogging seem to be fairly clear; however, these benefits are only achieved when the blog is updated regularly with great content. Unfortunately, this can be a significant time commitment. For companies who are not willing to put in the time and effort, it is better not to have a blog than to have a blog that hasn’t been updated in months.

Here are a few things to think about:

  • Can you commit to at least one post per week? (2-3 is better)
  • Do you have people who have interesting things to say and with good writing skills?
  • Is someone available to manage the process and make sure that the blog never gets neglected?
  • Do you have someone that is going to be responsible for responding to comments to continue the conversation that the blog started to nurture the relationship with the audience?
  • Do you have a blog admin to be responsible for IT?

If the answer to any of the above questions is no, this might not be the right time for you to start a corporate blog.

If you’re ready to get started, I hope this series has been helpful to kick off your new content marketing program!

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