Five Ways to Grow Your Agency with Inbound Marketing
The way B2B prospects research and buy products has changed dramatically over recent years. Prospects are now firmly in the driving seat with instant access to a vast array of web content from a myriad of sources, including the blogosphere and social networks.
This fundamental shift presents a great opportunity for marketing agencies, as your clients struggle to realign their programs and budget to fit this new paradigm. When buyers search the web, your clients’ content needs to be found at all stages of the buying process. When they turn to peers for information or advice, the brands you represent need to be part of the conversation. Make that happen and you create a sustainable stream of high-quality inbound leads for your client.
It’s no surprise that in this brave new world traditional outbound marketing campaigns like direct mail and advertising are becoming less effective and more expensive. As your clients search for ways to maximize their marketing budgets, your agency can offer high-value inbound marketing solutions that are a win for them and for your business.
In our latest white paper exclusively for agencies, we discuss five strategic inbound marketing services your agency can develop to drive new revenue. Download “Five ways to grow your agency with inbound marketing” and learn what’s required to develop professional and differentiated service offerings in the following areas:
- Content strategy and creation
- Professional-grade SEO
- Social campaign measurement
- Marketing insight and intelligence
- Consolidated ROI reporting
On May 1, 2012, Optify and R2i will be hosting a webinar on the new inbound marketing services agencies can offer to grow their business. Learn more and register.