[Webinar Recap] Top Inbound Metrics for B2B Marketers
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this webinar
Optify’s Director of Marketing, Uri Bar Joseph, shares the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
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Click here to access the full recorded webinar. Presentation – Top Inbound Metrics for B2B Marketers Webinar
View the story "Top #Inbound Metrics for #B2B Marketers Webinar" on Storify]
Top #Inbound Metrics for #B2B Marketers Webinar
As savvy B2B marketers shift more of their marketing resources into driving inbound leads, many are struggling to demonstrate the effectiveness and ROI of their inbound marketing efforts. @uribarjoseph highlights the top inbound metrics and how to make decisions based off the data.
Storified by Jennifer Wong · Wed, Aug 22 2012 11:26:38
Tweet with us during our Top #Inbound Metrics for #B2B Marketers webinar, hashtag #topmetrics. http://pic.twitter.com/x0V6xBHWOptify
joining the @optify webinar w/ @uribarjoseph on #TopMetrics. because measurement is my life.Deanna Boss
Uri LOVES numbers too. People that attend this webinar probably love or hate numbers. Agree? Disagree?
Differences between effectiveness & reach by @uribarjoseph #topmetrics http://pic.twitter.com/bM7kJtvyOptify
Inbound vs Outbound channels by @uribarjoseph #topmetrics http://pic.twitter.com/xWegfCt2Optify
Inbound vs Outbound advantages and disadvantage by @uribarjoseph #topmetrics http://pic.twitter.com/ZTt7Z1mHOptify
"KPIs are like an emergency kit, you may not always need them but something you always want to have to fix issues" @uribarjoseph #topmetricsOptify
Do you use #socialmedia for reach? and/or effectiveness? How do you measure it? #topmetrics http://pic.twitter.com/Uycfj8pNOptify
RT @optify: Cheat sheet: What to track and measure for #B2B marketing reach and effectiveness #topmetrics http://pic.twitter.com/CrbBpUnAJennifer
How to make smarter decisions using marketing math/data by @uribarjoseph #topmetrics http://pic.twitter.com/UsftoNWMOptify
Key takeaways: Top #Inbound Metrics to Measure for #B2B Marketers by @uribarjoseph #topmetrics http://pic.twitter.com/N7AuQtAlOptify
Thanks for joining our Top #Inbound Metrics for #B2B Marketers Webinar Visit our blog for a full recap! http://bit.ly/R0FO97 #topmetricsOptify
Thank you to Holger and the Technology Marketing Group on LinkedIn for joining and engaging in the webinar with us! If you’re not a member yet, you can join here: http://www.linkedin.com/groups/B2B-Technology-Marketing-Community-43707/about
Hope you enjoyed our Top Inbound Metrics for B2B Marketers Webinar!