#B2B #Content Marketing Trends – 2012 Survey Results
“B2B buyer behavior has been changing dramatically over the last few years as buyers become more sophisticated, find new ways to gather information online and social media. 90% of business buyers say when they’re ready to buy, they’ll find you.” – DemandGen reports
B2B marketers are asking themselves questions like:
- What types of content should I create?
- Should I outsource content creation?
- What forms of content work better than others?
Recently over 700 members of the B2B Technology Marketing Community on LinkedIn participated in the B2B Content Marketing Trends Survey, sponsored by Optify.
If you’d like to read the full survey report, you can download the full survey report here.
Here is a quick snapshot of the survey findings for you to scan and share:
Discover what works best in the rapidly evolving world of content marketing. Fill out the form below if you’d like to read the full survey results.