#B2B #Content Marketing Trends – 2012 Survey Results

“B2B buyer behavior has been changing dramatically over the last few years as buyers become more sophisticated, find new ways to gather information online and social media. 90% of business buyers say when they’re ready to buy, they’ll find you.” – DemandGen reports

B2B marketers are asking themselves questions like:
- What types of content should I create?
- Should I outsource content creation?
- What forms of content work better than others?

Recently over 700 members of the B2B Technology Marketing Community on LinkedIn participated in the B2B Content Marketing Trends Survey, sponsored by Optify.

Click the buttons below to share your favorite finding(s)!

If you’d like to read the full survey report, you can download the full survey report here.

Here is a quick snapshot of the survey findings for you to scan and share:

Content marketing is growing dramatically in popularity with over 84 percent of respondents increasing content marketing over the next 12 months

The biggest motivator for content marketing is its ability to drive leads, thought leadership and brand awareness, to compensate where traditional tactics are falling short

The top 3 goals for content marketing are lead generation (68 percent), thought leadership and market education (50 percent) and brand awareness (39 percent)

The most popular content formats are case studies, white papers, press releases and newsletters

The biggest challenge: time and bandwidth to create content (56 percent)

94 percent of B2B marketers create new content from scratch

The top performance metric for content marketers is web traffic (64 percent) followed by views and downloads (59 percent). Lead quantity and lead quality are tied at 52 percent each.

Discover what works best in the rapidly evolving world of content marketing. Fill out the form below if you’d like to read the full survey results.