Study: How the New Face of SERPs Has Altered the CTR Curve

Due to recent changes to Google’s and Bing’s search engine results pages (SERPs), the click through rates (CTR) on organic search results have been changed from how old CTR curves have been described in the past. We decided to study and analyze the new CTR curves to provide you with answers to a few main questions.

Here are some of the major insights you’ll walk away with:

• The click-through rate and visitor potential for each position on search results pages
• What type of keywords you should target for SEO vs. PPC
• Which keywords will give you the most bang for your buck

The results described in this white paper emphasize the importance of ranking on the first page of Google, but furthermore, they show how ranking first on page one can yield accelerating benefits equivalent to tripling the number of organic visits from second position to first.

Complete the form to the right to get the full study.