Webinar: B2B Marketer’s Roadmap to SEO Success
B2B marketers need to take a strategic approach to their SEO efforts to achieve optimal and sustainable results. This webinar will give them a roadmap to follow to ensure that their SEO program is well thought out and executed effectively.
During the hour-long webinar, Gord Hotchkiss, Senior VP of Mediative, and Marko Wollschlaeger, Director of Digital Marketing at Optify, cover the necessary steps for building a successful SEO program. Following the presentation, the speakers answer questions submitted by the audience during the live session.
This webcast covers how to:
- define business goals and search personas
- conduct keyword research in a strategic manner
- develop content that aligns with goals and personas
- follow SEO best practices for content optimization
- boost rank and traffic through safe link building and promotional strategies
- measure results and translate findings into actions that improve campaign performance
Complete the form to access the recorded webinar and download the presentation