May 26, 2012 - Link building for B2B sites can be a challenge given the competitive nature of most industries. How do you get links if no one in your niche will give them to you? Our experts look at multiple ways to attract links and show how to manage the process of building links for B2B businesses.
November 4, 2012 - Webinar Series: Optify Best Practices Join our bi-weekly live webinar to learn digital marketing best practices using Optify. In these sessions, we will cover topics ranging from email marketing, lead generation campaigns and landing page best practices to how to run an SEO campaign and how to report on your top metrics. Sessions are held [...]
November 15, 2012 - Optify Best Practices: Landing Pages This 40-minute training and Q&A session includes: An overview of landing pages best practices and main use cases A step-by-step demo of how to build, publish and promote a landing page using Optify Measuring landing page performance and delivering leads to sales [Recorded Webinar] Optify Best Practices: Landing Pages [Presentation] [...]
December 17, 2012 - Optify Best Practices: Lead Generation Campaigns This 40-minute training and Q&A session includes: Optify’s framework for lead generation campaigns Available lead generation channels Planning and setting up lead generation campaigns Executing lead generation campaigns Measure and report on campaigns Link to: [Recorded Webinar] Optify Best Practices: Lead Generation Campaigns [Presentation] Optify Best Practices: Lead Generation [...]
June 14, 2012 - Webinar: B2B Marketer’s Roadmap to SEO Success B2B marketers need to take a strategic approach to their SEO efforts to achieve optimal and sustainable results. This webinar will give them a roadmap to follow to ensure that their SEO program is well thought out and executed effectively. During the hour-long webinar, Gord Hotchkiss, Senior VP [...]
February 4, 2013 - Webinar: 5 New Services Every Agency Can Start Offering Tomorrow If you can’t see the form below, please click here to go directly to the registration form. Digital marketing is growing and more businesses are turning to digital agencies to help them build, run and manage their online marketing campaigns. When the opportunity comes knocking [...]
May 26, 2012 - Align Your Marketing Mix to Your Buyers’ Journey – Solution Search Stage Following the successful webinar about the complete Buyers’ Journey, Erez Barak of Optify and Christine Crandell of New Business Strategies, partnered again to explore one of the most important stages in the Journey, the Solution Search. The Buyers Journey is a set of [...]
May 26, 2012 - From Click-Through-Rate to Conversion Rate With the emergence of social media, real-time search and location-based services, as well as other evolutions in search marketing, the conversion process has undergone significant changes. On Thursday, August 11 at 1PM EDT (10AM PDT) Optify and Search Marketing Now (SMN) held a joint webinar on how to select the [...]
May 26, 2012 - How Social Media Has Revolutionized Search Marketing As consumers have become increasingly entrenched in social networks, search engines have inserted social signals into their ranking algorithms and marketers have revamped their strategies and revised their budgets to include social channels like Twitter and Facebook. On Wednesday, June 1, 2011 Optify and Search Marketing Now (SMN) held [...]
July 19, 2012 - Webinar: How Your Digital Marketing Agency Can Thrive With Inbound Marketing On July 17th Optify sponsored an interactive Webinar with Digital Marketing Depot to discuss what marketing agencies must do to not just survive but thrive in today’s buyer-led marketing reality. The Webinar featured guest speaker Kerry Dean, Chief Traffic Officer from the Performance Media [...]
May 26, 2012 - Marketing Along the Buyer’s Journey More than 70% of B2B purchase cycles are self-directed, trust-based, social — and invisible to vendors and suppliers. Buyers place more importance on the lifetime experience than the purchase, and they expect to realize value long before they purchase your solution. These days, it’s about the journey, not the ultimate [...]
May 26, 2012 - The Convergence of Social Media and SEO Realtime search, Google Instant and social media are changing how people find information about your company. Both B2B and B2C markets are changing as search gets more social and social integrates search. Your customers are interacting on an increasingly social level, and the online conversations they’re having are [...]
June 27, 2012 - Webinar: The Top Inbound Marketing Metrics for B2B Marketers With dozens of metrics out there, it’s critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline. On June 26th Optify teamed up with MarketingProfs for a Webinar to help [...]
May 26, 2012 - Using Personas to Boost Online Marketing and SEO More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand [...]
May 25, 2012 - Optify Overview – Live Webinar Join our bi-weekly live overview of the Optify Digital Marketing Software Suite. The purpose of this session is to introduce you to the suite of Optify applications and to show you how you can use Optify to drive more demand, nurutre demand, enable your sales, and track and report on [...]
February 5, 2013 - [Webinar Recap] Google SSL enhancement: How does it impact your SEO? Is your organic keyword traffic falling into Google’s “not provided” black hole? – You are not alone. In order to keep your SEO a step ahead you need to understand Google’s updates and enhancements and how they affect your SEO campaigns. In this webcast, [...]
November 27, 2012 - [Webinar Recap] How to Generate More High-Quality Leads in Today’s Buyer-Driven Reality Reviews. Product demos. Likes. Tweets. The Internet has revolutionized the B2B sales cycle like never before. Today’s business buyers turn to search and social networks to gather the essential information they need to make purchase decisions. In order to generate high-quality leads for [...]
