To properly launch and execute a corporate blog there are several elements you need in place including buy-in from the CEO and executive team, the long-term and strategic goals, education of the importance of the blog to employees, and dedicated resources for the entire effort. The foundation of a corporate blog initiative is a business plan.
Typically a business plan outlines the path a company intends to take to reach, maintain and generate revenue. The structure of a well thought out plan can also set the foundation for other company initiatives by helping you to step-back and think objectively about the key elements of your initiative to inform your decision-making. Iâ€™ve outlined a simple guideline for developing a corporate blog business plan.
If you’d like to see our corporate blog initiative business plan, fill out the form to the right to download it for free.