B2B Content Marketing Trends – 2012 Survey Results
84% of marketers say content production is on the rise. Discover what works best in the rapidly evolving world of content marketing.
Recently over 700 members of the B2B Technology Marketing Community on LinkedIn participated in the B2B Content Marketing Trends Survey, sponsored by Optify.
Complete the short form on the right to view the results. You’ll get the facts you need to improve your content marketing performance, including:
- Which content formats are most effective
- The metrics used to measure content marketing success
- How much budget is allocated to content
- Which content format is gaining most in popularity
B2B buyer behavior has been changing dramatically over the last few years as buyers become more sophisticated, find new ways to gather information online and social media. 90% of business buyers say when they’re ready to buy, they’ll find you.”
DemandGen reports
