5 Steps To Building a Search Persona

More and more, online marketers are using buyer personas – fictitious characters that reflect various user types within their target demographic- to effectively reach new and existing customers. Similar to a marketing persona, creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online, and to ultimately drive higher conversion.

Creating a search persona is not a very time-consuming process, and will have a significant impact on your marketing efforts behind search and must be the foundation for your SEO strategy.

This guide presents the five steps to building a search persona and includes a simple framework you can follow and repeat.

Complete the form to the right to get the full guide and start building your search personas.