Check out our eBooks, marketing guides and datasheets for in-depth details, step-by-step instructions and perspectives on digital marketing, lead generation, marketing automation and more.
October 1, 2012 - What makes today's hardest-working B2B marketers so successful? A first-of-its-kind marketing athlete survey studied just that. Learn how to put the findings to work for you.
January 28, 2013 - 2012 B2B Marketing Benchmark Report How do your marketing campaigns stack up? Are you investing in the right digital marketing strategies for 2013? We analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of [...]
October 1, 2012 - Tracking and measuring any marketing activity is essential for establishing ROI and improving performance; Twitter is no different. In order to make sure your Twitter activity makes sense, you need to track and measure its performance. But, what would you measure?
October 1, 2012 - Creating a search persona helps marketers to accurately identify their target customer, to understand how users are actually searching for their business online and to ultimately, drive higher conversion. This guide presents the five steps to building a search persona and includes a simple framework you can follow and repeat.
May 25, 2012 - B2B marketers need to take a strategic approach to keyword research to maximize traffic and leads from their SEO and inbound marketing efforts.
October 8, 2012 - A Digital Marketing Agency’s Guide for a Website Redesign Project We all know redesigning a client’s website is a bigger challenge than building from scratch. It is not only about giving the website a fresh look; you’ll also have to decide what functionality and content to keep, what should go and what should be added. [...]
October 1, 2012 - Recently over 700 members of the B2B Technology Marketing Community on LinkedIn participated in the B2B Content Marketing Trends Survey, sponsored by Optify.
October 1, 2012 - Like other traditional marketing campaigns, social media campaigns require thoughtful planning and implementation. This guide, "How to Build a Successful Social Media Campaign," covers the seven critical steps to execute a successful social media campaign.
May 15, 2012 - Fueling sustainable growth is hard, tradational lead gen is expensive, and things go wrong. We've worked with a lot of B2B marketers and heard it all.
October 8, 2012 - Digital Marketing Agency’s Guide for Creating Effective Landing Pages Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action. Download our 10 Tips for Creating an Effective Landing Page guide [...]
January 28, 2013 - From One-Off Projects To Long-Term Retainers In 6 Easy Steps Spend less time chasing new one-off projects and move more of your business into long-term retainers. Digital services like SEO, social media, PPC and email marketing are in high demand and are great candidates for retainers. Get practical advice on how to win more predictable [...]
May 26, 2012 - Like other traditional marketing campaigns, social media campaigns require thoughtful planning and implementation. This guide, "How to Build a Successful Social Media Campaign," covers the seven critical steps to execute a successful social media campaign.
May 26, 2012 - The goal of an SEO Campaign is to increase organic traffic and conversions on your website. This work plan will help you plan and build an SEO campaigns in 15 minutes by focusing on optimizing content and keywords, improving website page performance, extending the networks of inbound links & traffic, helping you achieve your business goals.
October 1, 2012 - To properly launch and execute a corporate blog there are several elements you need in place including buy-in from the CEO and executive team, the long-term and strategic goals, education of the importance of the blog to employees, and dedicated resources for the entire effort. The foundation of a corporate blog initiative is a business plan.
November 20, 2012 - How to sell your agency’s inbound marketing services You know that driving more inbound leads from SEO, social media and PR makes sense for your clients—but it’s not always an easy concept to sell. Close the deal with the top 4 inbound marketing benefits Download “How to sell your agency’s inbound marketing services” and get [...]
October 1, 2012 - Expanding your web presence internationally can be challenging, especially without local resources at your disposal. But, with the right preparations it can be done. Understanding the basic principles of International SEO will ready you to enter a new foreign market successfully even without the guidance of a local search agency.
October 1, 2012 - Considering a site redesign? If so, you’re probably contemplating all of the potential benefits that a redesigned site will bring to your business.
July 16, 2012 - The Optify Partner Program enables marketing agencies to leverage Optify's Digital Marketing Software Suite to grow revenue, streamline delivery, and attract new clients.
October 23, 2012 - SEO Project Management Template for Digital Marketing Agencies Stay on Track and Get Things Done At every digital marketing agency there is a person or team who have the overall responsibility for the successful planning and execution of inbound marketing campaigns. The Project Manager primarily focuses on campaign strategy and organizing/managing resources (both internal and [...]
May 26, 2012 - Breaking news presents a unique Inbound Marketing opportunity for B2B Marketers as well as online publishers to increase visibility and drive incremental traffic during the course of these events.
May 26, 2012 - Due to recent changes to Google's and Bing’s search engine results pages (SERPs), the click through rates (CTR) on organic search results have been changed from how old CTR curves have been described in the past. We decided to study and analyze the new CTR curves to provide you with answers to a few main questions.
October 1, 2012 - Leads from inbound sources like SEO and social media not only cost less than traditional outbound leads, they also convert to sales opportunities at a higher rate.
May 24, 2012 - With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
October 1, 2012 - With the right roadmap, resources and tools professional B2B marketers can master SEO and drive a sustainable flow of high-value inbound leads.
October 1, 2012 - There are multiple reasons why implementing SEO is a good practice for any online business. However in this paper, we focus on the three frontrunners.
October 8, 2012 - The Digital Marketing Agency’s Guide for Link Building Driving quality traffic the right way If you’re a digital marketing agency responsible for driving inbound leads for your client, this guide is a must read. You’ll discover: How to drive more traffic from core SEO, content marketing and social media efforts What type of inbound links [...]
October 1, 2012 - With dozens of metrics out there, it’s critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
October 1, 2012 - Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action.
January 9, 2013 - Executing and Delivering a Technical SEO Audit The Ultimate Template to Execute and Deliver a Technical SEO Audit One of the first inbound marketing deliverables you can offer your client is a technical SEO audit. This audit allows you to dig into their website, keyword strategy and metrics in a detailed and significant way in [...]
