Traditionally, breaking news has been ignored by B2B marketers due to the misconception that by their nature, breaking news are unpredictable and therefore you cannot prepare for them. But since breaking news events occur at any time, the promise of this huge, untapped potential makes that specific type of search results lucrative as well as attainable.
In order to help B2B marketers and online publishers, Optify conducted a study on how search engines treat breaking news events. The key takeaways of this study will help B2B marketers and online publishers to understand the different treatments of breaking news on SERPs and to leverage this knowledge to rank higher during a breaking news event and drive more traffic to their website.
Complete the form to download the full study and learn how to use breaking news to your advantage.