SEO for Sales People

Hopefully someone at your company is responsible for SEO. Whether it’s the web administrator, the marketing athlete or an SEO black-belt like Scott Fasser or Marko Wollschlaeger, someone should be managing your organic web presence.

As a sales person, your time is better spent selling than worrying about every detail of your company’s SEO strategy. But there are a few key SEO indicators that sales people should be aware of in general. The following are worth investigating, and will help you understand how much lift you are getting from SEO. It might also help you create some urgency on allocating resources (people or software) to focus on the highest quality lead source!

4 Tips for Creating Compelling Content

It’s no secret that content is the key to marketing success – in fact, I think that’s the ultimate buzz phrase these days. What many brands (big and small) struggle with is the knowledge of what makes content compelling and the resources and ability to create it. Here are four ways to help you create unique, compelling content to keep your readers coming back for more. These can be applied to all types of online content, such as guides and other resources, not just blog posts.

Marketing is for Lovers

In the spirit of this wonderful hallmark holiday we are exploring the similarity between lasting love and good marketing.

How to Start Offering SEO Services Tomorrow

We talk to digital marketing agencies every single day and heard that one of the ways we can help you grow your business is to put together resources so you so you can expand the types of services you offer to your current and new clients. The five part series is organized by type of service and will provide actionable tips and advice for you to expand your services – tomorrow.

Jeopardy Question: It Starts With CMS, Which Starts with WordPress

In that integration equation, we wanted to know what matters most to our partners and customers in the ecosystem. Like most of you out there, in managing the business, we also think about the 80/20 rule. That is, how can we get 80% of the benefit with 20% of the resources? Both questions lead to the same place: Wordpress CMS.

Executing and Delivering a Technical SEO Audit – Template Included

One of the first deliverables we work on for a new services client that is focused on inbound marketing is a technical SEO audit.

The 10 Most Read Blog Posts of 2012

Our B2B lead generation blog is curated by 12 Optify blog team writers. We don’t have 12 content writers, we have 12 active employees that are willing and excited to share their expertise with our readers.