Any Way You Want It – Optify Custom Email Templates

You’re a marketer. You wear a lot of different hats. You have minimal resources. Your success is determined by the quality of your execution. You need help, but your initiatives require detail and customization, and you have constrained resources (budget and time). If you are reading the above scenario and are thinking, “Oh no, that’s me,” so did our customers. Optify was built for our customer, the “marketing athlete” who needs a flexible solution to help them meet their performance goals.

So, any way you want it, that’s the way you need it? Okay. I think I’ve heard that one before… Your wish is our command.

Today let’s focus on a single topic, Email. Marketing athletes need 100% creative freedom with this marketing channel because of the number of various types of email campaigns they send on a regular basis: product announcement campaigns, promotional offers, and monthly newsletters just to name a few. Additionally, each campaign has a unique mission: some simply deliver content, while others focus on conversions with a deliberate call to action. No matter what the type of campaign or ultimate goal is; marketers need to be able to easily craft their message in order to ship it out by deadline. Unfortunately, the parameters of many email templates marketers use force them to either compromise on design, or expend an unnecessary amount of their time and energy “re-designing” the template parameters to align with their message type and mission.

Optify offers two “out of the box” email templates called, “Basic Letterhead” and “Distinctive Headline,” that allow you to add and edit your content within their parameters. The third template, “Build Your Own,” allows you to create your own parameters. We heard you – any way you want it, that’s the way you need it.

Three Steps Optify Marketing Athletes Follow to Send Out Custom Emails

1.Pick the Template You Want

• Do you already have a template you like?

• Yes: select and copy the HTML code of your existing email template to your clipboard
• No: Google “Free HTML Email Templates,” choose one that you like, and copy the HTML code of that email template to your clipboard.

2.Create an Email with Your Template

• Navigate to “Email Manager” within Optify and click “Create Email.” Select the “Build Your Own” email template.
• From the email editor screen, click the “Source” button. (far left side) Delete any existing code you see in front of you, and then paste the HTML code from your clipboard.
• Click the “source” button again, and Voila!
Your Email Template is now Optify

3. Next Steps & Future

• Edit the content within the template: add pictures, type your copy, link back to your landing page or website.
• Test!!! Always, always test your emails; especially when working with custom HTML code.
• Save this email. If you want to replicate the template for a future email, you simply need to “clone” it and swap out the content.

Need Us?

• Submit a ticket or email us at support@optify.net.
• Call us at 1.877.2.OPTIFY. We are available during business hours (PST)
• Send us a message in a bottle