"Email Marketing" Category Posts
In my last blog post â€ś5 Reasons You Need Email Marketing Campaignsâ€ť, I noted that that out of all the other online marketing channels, many studies have shown that email marketing wins on ROI. For this post I want to give companies simple tips for creating email campaigns that they can do monthly to nurture their leads and customers.
I wanted to write this post to highlight the major reasons why email marketing campaigns are so effective and as an attempt to put some noise in the way of SEO and social media. Studies have shown that SEO and social media results arenâ€™t even close to the results from email campaigns. Of course, SEO, social media and other marketing tactics are important as well for their own reasons, but in terms of cost-per-leads generated, email marketing takes the cake.
Itâ€™s an everyday expectation to wake up to 30 emails — new Groupons, Facebook updates, free webinars, Macyâ€™s sales â€“ you get the idea. Few are likely important enough to actually require your attention, such as emails from work or school. You probably only open about 25% of the emails you receive and of the ones you do open, probably less than half actually garner a quick read or click on a link.
What determines whether you open an email? Answer: The sender and the subject, which is why that one-liner is so important.
With so much competition for a coveted email open, here are eight tips to help your subject lines stand apart from the pack.
Studies show that responding to new sales leads promptly, literally within minutes, can have a dramatic impact on the rate at which those leads are qualified, and the speed at which they convert to opportunities and, ultimately, deals. An effective lead follow-up strategy, therefore, is essential to ensuring that youâ€™re getting the most from your investment in demand generation.
Today we released our Marketing Automation Best Practices: 2013 Autoresponders Study and we put together a nifty infographic to better visualize our findings and industry best practices for autoresponders.
Follow the assembly line to see how some of the fastest-growing companies are using autoresponders with their marketing automation programs â€“ and assess whether youâ€™ve manufactured your own autoresponders according to code.
Email marketing has gain tremendous momentum in the last 18 months. Primary drivers of this growth are mobile and social media usage. A recent MarketingSherpa benchmark report on email, stated that the top three developments to affect email marketing programs in the next 12 months are â€śPervasiveness of mobile smartphones and tablets, Social media and Use of engagement metrics by webmail clients to deliver and place messages in usersâ€™ inboxes.â€ť
For the design test, I developed a Pinterest-style theme to incorporate more images in the email. From previous email sends, I’ve found that images are more likely to be clicked on than hyperlinked text.