5 LinkedIn Advertising Best Practices

LinkedIn advertising has left a lot of digital marketers scratching their heads.

These brave marketers followed the general rules of PPC and thought they were good to go, but instead they found themselves burning through their budgets at a rate that they had not seen since the early days of advertising on Twitter. Those lucky enough to not waste tons of budget seemed to be unable to get their ads displaying with any sort of regularity. Sound familiar?

I was in the same boat, but through trial and error I’ve been able to determine some best practices for Linkedin advertising.

5/8 Deployment: Some Awesome Updates to Optify’s Landing Pages

We’re very excited to announce a few updates to our Landing Pages. Easily, the 3 most requested features were 1. more fields; 2. multi-line text fields; and 3. more colors.

10 Signs Your Old Marketing Tactics Aren’t Working

I’m always teasing vets like Uri, Doug and Rob about what they used to do “in the old days”, and a recent conversation about marketing programs quickly turned into the team throwing jokes around about the oldest of old-school tactics.

We came up with the top 10 reasons your old marketing tactics aren’t working anymore. If you’re guilty of any of the below, you might be missing out on huge lead generation opportunities.

Keeping the Blinders On: 3 Ways to Keep Your Clients Focused on the Project Scope

When I think about Central Park, a couple of things come to mind. Trees, picturesque ponds and horse-drawn carriages. Have you noticed the horses have blinders over the sides of their eyes? They literally can’t see from side to side. The blinders are there to keep the horses from getting distracted and focusing on the drive forward.

Kind of cliché, but if you are a digital marketing agency working with multiple client work flows and campaigns, putting a pair of blinders on a client might save your life. If your client is not keen on blind folds, here are a 3 ways you can keep them focused on the retainer or project scope.

[INFOGRAPHIC]: The 7 Types of Digital Marketers

The term “digital marketing” has so aggressively developed within the last several years that it’s been quite difficult to nail down a universally agreed-upon definition. As such, there’s really no right or wrong way to approach it. This leaves lots of room for marketers to carve their own paths in the fairly newly explored land of digital marketing. Some delight over data, others geek out over graphics.

This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers.

So, which type of digital marketer are you? Pick one or a few!

How to Avoid Data Analysis Paralysis: Separating the Wheat From the Chaff

Digital marketing enables marketers to track and measure almost every single pixel they put out on the World Wide Web. But the ability to collect all this data creates challenges for marketers who don’t know how to handle the slew of data and get overwhelmed by the terabytes of data looking down on them from their marketing software solution.

5 Steps to Start Driving Leads from Social Media

Social media can serve many business purposes ranging from public relations to customer service to community building. For agency and B2B marketers, lead generation should be at the top of the list.