7 Ways To Use Twitter’s New Lead Gen Cards To Drive Qualified Leads

On Wednesday, Twitter released it new Lead Generation Cards, a way for users to express interest in your offers directly from within the Twitter platform. According to Twitter’s blog: “Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” In other words, Twitter made lead generation using Twitter easier and faster, with literally the click of a button. Combine that with Twitter’s increasingly better targeting and the ever-growing usage, and you get a lead generation machine that is the dream for every marketer.

3 Ways Sales Can Help Drive Software Adoption

More data about customers’ usage can only be a good thing for improving the product and customer communication strategies, but it typically doesn’t help us drive software adoption – to truly do this well, you need a human touch. Ideally this would be somebody who understands both the customer’s problem(s) and exactly how the software can help them overcome the issue. That sounds an awful lot like sales.

Here are the top 3 ways your sales team can help drive software adoption.

[Webinar Recap] How to Develop, Create, Send and Sell a Customer Newsletter

Watch the recorded webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients. Slides and partner’s deck available to download.

5 Essential Tips for B2B Facebook Advertising

As a marketer who speaks with lots of other marketers, I’ve found that a significant number of marketers just don’t understand how powerful Facebook can be as a B2B lead generation source. So, I’m going to do my best to provide tips using Facebook’s newest ad tools.

We’re Hiring!

Because of the tremendous growth we’ve seen over the last several months, we’re a bit short-staffed – which is a great problem to have!

We’re excited to announce not one, not two, but three open positions at Optify.

If you’re a smart, talented and fun individual with a passion for tech, digital marketing and free bagels, we’d love to hear from you.

B2B Marketing 101: The Basic Math of B2B Marketing

If you’re a B2B marketer, you’re probably in one of two groups – you either hate anything to do with numbers or you love it. I love it. It’s also the reason why I became a marketer; the combination between art and science.

[Webinar Recap] The Future of Digital Marketing Services: Where Will Agencies be in 2014?

Last month we hosted a webinar about pricing for digital marketing agencies: How to Price Your Digital Marketing Services. At the end of the webinar we surveyed the attendees and asked them for ideas for our next webinar. One of the most requested topics was how to bundle digital marketing services.