We’re Hiring!

Because of the tremendous growth we’ve seen over the last several months, we’re a bit short-staffed – which is a great problem to have!

We’re excited to announce not one, not two, but three open positions at Optify.

If you’re a smart, talented and fun individual with a passion for tech, digital marketing and free bagels, we’d love to hear from you.

B2B Marketing 101: The Basic Math of B2B Marketing

If you’re a B2B marketer, you’re probably in one of two groups – you either hate anything to do with numbers or you love it. I love it. It’s also the reason why I became a marketer; the combination between art and science.

[Webinar Recap] The Future of Digital Marketing Services: Where Will Agencies be in 2014?

Last month we hosted a webinar about pricing for digital marketing agencies: How to Price Your Digital Marketing Services. At the end of the webinar we surveyed the attendees and asked them for ideas for our next webinar. One of the most requested topics was how to bundle digital marketing services.

5 Reasons You Need Email Marketing Campaigns

I wanted to write this post to highlight the major reasons why email marketing campaigns are so effective and as an attempt to put some noise in the way of SEO and social media. Studies have shown that SEO and social media results aren’t even close to the results from email campaigns. Of course, SEO, social media and other marketing tactics are important as well for their own reasons, but in terms of cost-per-leads generated, email marketing takes the cake.

[Upcoming Webinar] How to Develop, Create, Send and Sell a Customer Newsletter

Join us for a free 1-hour webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.

Sales Enablement & Social Media: 3 Social Channels to Pump Your Pipeline

For any sales team, there’s nothing better than being handed a batch of freshly qualified leads. But even the best Marketing department can’t tell you everything about who’s picking up on the other end of the line. Lucky for sales, there’s social.

3 Tips for Managing a Decentralized Marketing Organization

Everybody has probably heard the term “decentralized organization” and wondered how anybody could possibly drive consistency across a group that’s by definition spread apart. In this particular post, I’m writing about companies that have a corporate headquarters, but rely on managers out in the field to perform the day-to-day marketing activities. This could be a franchise model or a re-seller network.

These activities can be anything from complete website management to simply sending an email campaign once a quarter, but it can be extremely difficult to grow as an organization without implementing good processes around the marketing communications of these individual offices.

The goal in these organizations is not to hire 3 or 4 good marketers at the corporate level to drive the business forward; it’s to inspire good marketing out at the local office level. Here are 3 tips to help manage a decentralized marketing organization.