6/19 Deployment: Special ‘Form Alerts’ & Smarter Lists

Today we’ve got two big feature announcements: 1. new-and-improved Form Alerts and 2. many more fields for segmenting your contacts. Let’s walk through them.

3 Strategies for Choosing a New Technology Stack

Earlier this year, the Optify Product Development team embarked on a process of evaluating a new web development stack. For an engineering team, selecting a technology stack for a new project, or migrating an existing project from one technology stack to another, is a daunting process. Any technology you choose, you have to live with for quite some time, so making an educated decision is essential.

With these potential pitfalls in mind, we came up with a structured technology evaluation process based on the following set of tips.

Submarines, Darius Rucker, and Making Digital Marketing Services Repeatable – What Do They Have in Common?

So here I sit, thinking back to my days before tech software. I was a submarine sailor back then aboard a fast boat, USS Batfish, which sailed with Submarine Squadron 6 out of Charleston (I’m a little to left of the banner in the picture below, found via Google Images, taken about 10 minutes before we flooded that dry-dock).

I am reminded where I learned the importance of making things repeatable. The US Navy hammered it into my skull.

#SMX 2013: Think You Know Good Content? Fuggedaboutit. Here’s What Really Counts.

As a content marketer, this was one of my favorite sessions. Although, this session didn’t focus on content marketing, per se, but content strategy – two completely different (yet very connected) things.

#SMX 2013: What’s Hot With Paid Social?

This session focused solely on paid social media tactics. Not only did the speakers discuss new trends, but there was an overall theme of proving why paid social is a great marketing investment. It seems a lot of marketers still aren’t quite sold on paid social, which is insane to me and my fellow Optify marketers, but this panel really did a great job providing an overview of paid social options across top channels like Facebook, Twitter and LinkedIn, making sure to demonstrate ROI possibilities from each.

#SMX 2013: The Periodic Table of SEO Ranking Factors

Here’s a recap of the first SEO track session of SMX 2013 – The Periodic Table of SEO Ranking Factors: 2013 Edition. This was a fantastic session with even better speakers: Matthew Peters (@mattthemathman) from Moz Jenny Halasz (@jennyhalasz) from Archology Marcus Tober (@linkvendor) from Searchmetrics Eric Enge (@stonetemple) from Stone Temple The session was [...]

B2B Sales & First Dates: When You Just Know She’s Not ‘The One’

It’s no coincidence that applying sales lingo to our dating lives comes naturally. Every time a rep picks up the phone, he or she has to be in the mindset that “this could be the one”. And it could! But as every rep knows, more often than not, it won’t be. And while it’s never fun to have the “I don’t think this is going to work out” conversation, if it’s not going to work out, don’t schedule the second call. It’s time to disqualify the lead.