Digital Marketing Agencies: Do you really want to be a software peddler?

Coming out of grad school, I figured I should gain some tangible business experience. So I picked up a bag and sold enterprise software in the CRM industry in the late 90s (no “hey, old man” comments necessary from the peanut gallery . . . thanks). In the strictest sense, I have been a sales guy ever since, a software peddler if you will. But I am not so arrogant as to think that every partner of ours wants to be one as well.

You see, we work hard here to “listen to the market”. I remind my team to do so every day. In a lot of offline conversations, we learned enough to know that our agency partners are darn good at selling their projects and managed services. Just as importantly, they like selling those services and fulfilling their clients’ needs.

So why would a software vendor force them to be a software peddler for a little cut of the deal? Why should an agency be required to “register” each client and hope no one else got there first? It’s a ridiculous amount of overhead.

We listened closely enough to know that if you’re an agency, that’s not your core business, nor what you like to do. Just as importantly, we are very careful not to try to insert ourselves in the middle of your relationship with your client like other inbound marketing vendors.

Come talk to us about our digital marketing agency partner program. We enable you to have a flexible economic relationship with your client without Optify in the middle of it. Instead, we focus on keeping it simple for you to add a few Optify-based managed services to your quiver. Pay us a month at a time for the software your clients use. If you want us to help you demo our software, we’re happy to do it. Let us be the software peddler. At Optify, we’re easy to do business with.

Rob - @RobertEleveld