Agency Advantage

Digital Marketing Agency Resources

Get started with these digital marketing agency resources from Optify.

  • 2012 B2B Marketing Benchmark Report for Agencies


    2012 B2B Marketing Benchmark Report How do your marketing campaigns stack up? Are you investing in the right digital marketing strategies for 2013? We analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites to give you insight on what’s working and what’s not in the world of [...]

  • A Digital Marketing Agency’s Guide for a Website Redesign Project


    A Digital Marketing Agency’s Guide for a Website Redesign Project We all know redesigning a client’s website is a bigger challenge than building from scratch. It is not only about giving the website a fresh look; you’ll also have to decide what functionality and content to keep, what should go and what should be added. [...]

  • Digital Marketing Agency’s Guide for Creating Effective Landing Pages


    Digital Marketing Agency’s Guide for Creating Effective Landing Pages Are you using landing pages as a destination for your marketing campaigns? More importantly, are you using them effectively? Anyone can create a landing page, but a great landing page results in engagement and action. Download our 10 Tips for Creating an Effective Landing Page guide [...]

  • From One-Off Projects To Long-Term Retainers In 6 Easy Steps


    From One-Off Projects To Long-Term Retainers In 6 Easy Steps Spend less time chasing new one-off projects and move more of your business into long-term retainers. Digital services like SEO, social media, PPC and email marketing are in high demand and are great candidates for retainers. Get practical advice on how to win more predictable [...]

  • Guide: Build a Successful Social Media Campaign


    Like other traditional marketing campaigns, social media campaigns require thoughtful planning and implementation. This guide, "How to Build a Successful Social Media Campaign," covers the seven critical steps to execute a successful social media campaign.

  • Guide: Five ways to grow your agency with inbound marketing


    Inbound marketing presents a great opportunity for your agency to create a differentiated suite of profitable service offerings.

  • How To Sell Your Agency’s Inbound Marketing Services


    How to sell your agency’s inbound marketing services You know that driving more inbound leads from SEO, social media and PR makes sense for your clients—but it’s not always an easy concept to sell. Close the deal with the top 4 inbound marketing benefits Download “How to sell your agency’s inbound marketing services” and get [...]

  • Optify Partner Program Brochure


    The Optify Partner Program enables marketing agencies to leverage Optify's Digital Marketing Software Suite to grow revenue, streamline delivery, and attract new clients.

  • Product Datasheet


    Optify Inbound Marketing Software Datasheet

  • SEO Project Management Template for Digital Marketing Agencies


    SEO Project Management Template for Digital Marketing Agencies Stay on Track and Get Things Done At every digital marketing agency there is a person or team who have the overall responsibility for the successful planning and execution of inbound marketing campaigns. The Project Manager primarily focuses on campaign strategy and organizing/managing resources (both internal and [...]

  • The Digital Marketing Agency’s Guide for Link Building


    The Digital Marketing Agency’s Guide for Link Building Driving quality traffic the right way If you’re a digital marketing agency responsible for driving inbound leads for your client, this guide is a must read. You’ll discover: How to drive more traffic from core SEO, content marketing and social media efforts What type of inbound links [...]

  • [Template] Executing and Delivering a Technical SEO Audit


    Executing and Delivering a Technical SEO Audit The Ultimate Template to Execute and Deliver a Technical SEO Audit One of the first inbound marketing deliverables you can offer your client is a technical SEO audit. This audit allows you to dig into their website, keyword strategy and metrics in a detailed and significant way in [...]