Keeping the Blinders On: 3 Ways to Keep Your Clients Focused on the Project Scope

When I think about Central Park, a couple of things come to mind. Trees, picturesque ponds and horse-drawn carriages. Have you noticed the horses have blinders over the sides of their eyes? They literally can’t see from side to side. The blinders are there to keep the horses from getting distracted and focusing on the drive forward.

Kind of cliché, but if you are a digital marketing agency working with multiple client work flows and campaigns, putting a pair of blinders on a client might save your life. If your client is not keen on blind folds, here are a 3 ways you can keep them focused on the retainer or project scope.

4 Times It’s Okay to Say ‘No’ to A Client

Learning how to effectively push back on a client is just as important as presenting an amazing deliverable or exceeding results on a digital marketing campaign. When I think of managing digital marketing clients, the Kenny Rogers song “The Gambler” comes to mind. It really is a delicate dance with clients – you’ve got a know when to hold ‘em and when to fold ’em; know when to walk away and know when to run.

This post details four reasons or times when it’s necessary to fold your cards and how to effectively push back on a client.

The Ultimate Pricing eBook for Digital Marketing Agencies

With so many different options ranging from the seemingly simple to the overtly complex, lots of folks find themselves having trouble setting a price and sticking with it, which signals a big cry for help.

At Optify we talk to thousands of agencies struggling with these pricing questions. We hope this eBook will help you answer any questions you have and provide guidance for setting the right prices for your market that are sustainable for your business.

After reading the eBook, you will be able to strategically approach pricing with an arsenal of tools for planning and executing with the confidence of knowing that you are following proven industry best practices.

3 Ways Digital Marketing Agencies Can Use Pricing as a Competitive Advantage

If you’re a digital marketing agency, you’re one in a million when it comes to firms that offer services like search engine optimization (SEO), search engine marketing (SEM), social media, content or email marketing. Companies ranging in size from one-man shops to global agencies with hundreds of employees offer these digital marketing services for brands of all sizes – from small nonprofits and startups to Fortune 500 brands.

So, how do you stand out among the crowd? One way is to leverage the cost of your services by positioning your agency as close as possible to the intersection of supply and demand.

Goldilocks and the Agency that Posted its Pricing

Some of the most successful marketing agencies I’ve worked with can describe their ideal client — you know, the client that is juuuust right. They know why these clients work with them and how their marketing services benefit them. Seems simple, but it’s actually hard to decide a proper path. The most common path an agency could choose is being everything to everyone. (I’m refraining from dropping some cliche here.)

So we know the internet has given consumers more power than ever to research and make up their minds before even speaking to someone in sales or business development. Let’s imagine your prospective client is Goldilocks trying to find the right fit. It’s the agency’s job to make it easy to be a good fit.

3 Keys to Successful Business Development

I’ve worked with a lot of agencies since I started at Optify, and I’ve been involved with helping many of them land new clients. I always coach my agency partners to structure their approach to the pitch based on 3 key areas: the client’s goals, your agency’s competitor(s), and what makes your agency unique.

[Upcoming Webinar] How to Price Your Digital Marketing Services

Pricing is such an integral part of every business’ go-to-market plan, but is also one of the most controversial topics among theorists and academics. There are numerous pricing methods and theories, but when it comes down to setting up a price, most businesses are left clueless and just pick the one that seems to make the most sense.