3 Tips for Managing a Decentralized Marketing Organization

Everybody has probably heard the term “decentralized organization” and wondered how anybody could possibly drive consistency across a group that’s by definition spread apart. In this particular post, I’m writing about companies that have a corporate headquarters, but rely on managers out in the field to perform the day-to-day marketing activities. This could be a franchise model or a re-seller network.

These activities can be anything from complete website management to simply sending an email campaign once a quarter, but it can be extremely difficult to grow as an organization without implementing good processes around the marketing communications of these individual offices.

The goal in these organizations is not to hire 3 or 4 good marketers at the corporate level to drive the business forward; it’s to inspire good marketing out at the local office level. Here are 3 tips to help manage a decentralized marketing organization.

10 Signs Your Old Marketing Tactics Aren’t Working

I’m always teasing vets like Uri, Doug and Rob about what they used to do “in the old days”, and a recent conversation about marketing programs quickly turned into the team throwing jokes around about the oldest of old-school tactics.

We came up with the top 10 reasons your old marketing tactics aren’t working anymore. If you’re guilty of any of the below, you might be missing out on huge lead generation opportunities.

[INFOGRAPHIC]: The 7 Types of Digital Marketers

The term “digital marketing” has so aggressively developed within the last several years that it’s been quite difficult to nail down a universally agreed-upon definition. As such, there’s really no right or wrong way to approach it. This leaves lots of room for marketers to carve their own paths in the fairly newly explored land of digital marketing. Some delight over data, others geek out over graphics.

This fun infographic offers the digital marketers among us a chance to see how we’re illustrated in comparison to other marketers.

So, which type of digital marketer are you? Pick one or a few!

A Taste of April Fools’ History – 5 of the Most Famous Media Hoaxes

In celebration of April Fools’ Day, a short trip down memory lane to commemorate some of the biggest hoaxes in media history.

First, some context.

The origins of the April Fools’ Day prank goes back to the late 1500s, when most of Europe changed from the Julian Calendar to the Gregorian Calendar. This calendar reform caused much confusion, and years passed before the new calendar system completely took hold. Someone who failed to note the switch was branded an April Fool, given that they were likely still celebrating the old new year holiday, held just after the time of the vernal equinox in late March.

CEO Thoughts: What is Agile Development in SaaS Digital Marketing?

Friday evening, and I’m tying a mental bow around the week. Hot damn if it hasn’t been a good one. I’m in the middle of a series I’m writing on repeatability (on which I’m very passionate), but I just had to insert this post.

Travel back with me three weeks ago. For roughly the 6th time at Optify, my seating location changed. You see, I don’t care much about where I sit, as long as it’s out on the floor where I can feel the company’s heartbeat. Let me listen in on a sales call, or see a new email campaign at inception.