Vine Branch Designs

Vine Branch Praises Optify for Ease of Use, Versatility and Customer Satisfaction

Vine Branch Designs is a company whose cross-disciplinary team members provide clients with graphic and web design, social networking assistance, search engine optimization, application design and marketing. Leslie Waugh, Vine Branch’s Chief Creative Officer recently explained to us why Vine Branch is loving Optify.
To better serve their clients, Vine Branch has chose Optify’s integrated suite of inbound marketing applications to provide SEO, real-time lead tracking, social media marketing and more. Through Optify, Vine Branch was able to gain insight and provide more value for its clients, increase performance and ultimately client satisfaction – all while reducing the time investment required to achieve positive client results.

Keywords and pages

Vine Branch often starts a client out by explaining what they can do to optimize a client’s web page. Then they assign those tasks to members of the Vine Branch team and watch the page ranks improve through the dashboard alerts.

For additional SEO gains, Vine Branch uses the competition features of the Keywords application. “We can see and track where key competitors are ranking and see how they are shifting on a daily basis,” says Waugh. “Optify lets us know where we may have opportunities to rise above the competition in the ranks.”

For example, Vine Branch noticed that a key competitor had a similar offering to theirs, but they weren’t optimizing for it. Armed with that information, Vine Branch optimized their pages for that product and succeeded in outranking the competition in Google.

In another case, Vine Branch was able to help client Payne-Corley House use Optify to measure visitor traffic to their blog. In the process, they discovered that considerable traffic was coming from a keyword phrase they were not previously aware of. This will allow them to optimize for that phrase and draw even more traffic.

Reports and emails

Optify reports are another source of satisfaction for Vine Branch. With Optify, the design company can provide much more comprehensive weekly reports than were previously possible. They also report that clients love getting daily emails.
“Many of our clients sell advertising,” notes Waugh. “Having these timely updates gives power to their sales teams. Sales can tell clients, down to the day, what is happening at different locations on their sites, which gives them power.”

Twitter for Business

Vine Branch has also used Twitter for Business to great advantage. They recently utilized Twitter for Business to run two social media campaigns for a particular client. Vine Branch personnel did the tweeting for their campaigns, but the client had access to Optify and could tweet as well. The result was a twofold increase in Twitter followers for the client, as well as a tripling of their Facebook “likes.”
“With Twitter for Business, our social media expert can plan out and schedule posts, making the process appear more thoughtful and less haphazard to the clients,” notes Waugh. “Clients have expressed that Optify’s Twitter for Business is simpler to understand and use than other systems.”
Using Twitter for Business made it much easier for them to track and respond quickly to what was happening in the industry.
Twitter for Business was especially useful when Vine Branch helped a client run a series of contests, which they promoted on Facebook and Twitter. In one case, the contest resulted in an increase of Facebook “Like”s by 453.

Lead intelligence

Vine Branch is also pleased with the ability to track visitors and leads. “Recently we watched a prospect walk through the site,” Waugh recalls. “As they checked out our portfolio pieces we were able to figure out what they were interested in. We successfully closed business with them a few weeks ago.”
Having insight into the client process has enabled them to better serve clients’ marketing and branding needs.

Custom dashboards

Optify’s customizable dashboard has been another win for Vine Branch. With this feature, they can set up each client’s dashboard in a way that serves them best. For example, one client may be interested in leads while another may be concerned about social media. “Depending on what their interest is, we make that front and center,” says Waugh. “This plays into our brand appeal – providing what you need for your brand, rather than just a generic template.”

Looking ahead

The Vine Branch team is also looking forward to using additional Optify features they haven’t tried yet, such as landing pages.
“It’s very important that our brands have a complete web presence,” Waugh emphasizes. “Being able to monitor, track and market all of those elements in a single place is one of the things that attracted us to Optify.”
“Even if clients are only interested in SEO or only interested in social media, it’s all there for their use. For example, our customer that was using Twitter for Business initially only wanted us to do social media. Now after they saw how great the results were, they want to work with us on SEO. Optify is an all-in-one product, which saves our clients money. Now we can also create a landing page for clients right there in one tool.”