Search Revolution Steamlines Service Delivery
Optify Streamlines Service Delivery for Search Revolutions
Search Revolutions is an integrated online marketing and advertising firm specializing in e-commerce and brand-focused clients looking to increase their overall online presence. With nearly two decades of experience, SR develops strategies to fit the needs of their clients. That means assessing each client individually, taking into consideration target audience, current market trends, budget, and other X-factors specific to each individual. SR helps shape clients’ online awareness while providing the strongest marketing campaign possible.
“Search Revolutions utilizes every means we can to ensure our clients’ marketing campaign is a success. It is not a goal but our desire to grow our clients business; as they progress, so do we! We are also committed to providing the best value available anywhere in the industry. Optify and the resources found within their system allows us to achieve those objectives.”
Matthew Howenstein, Director of Media, Search Revolutions.
Beyond the normal challenges of the ever-changing Internet realm, Search Revolutions had its hands full trying to help clients evaluate leads and assess targeted keywords. They also needed to be able to show those clients hard data in a way that clearly presented results from their SEO and link-building efforts.
Optify was able to help Search Revolutions on both fronts. Optify’s suite of inbound marketing applications provided Search Revolutions with the tools they needed for keyword marketing, website optimization, and link building. Optify’s lead scoring, lead intelligence and real time alerts helped them find and nurture the best leads for their clients.
“By allowing Optify to do our so-called ‘dirty work,’ it freed up time for our management team to focus on other important internal and external issues,” says Matthew Howenstein, Director of Media at Search Revolutions.
“In regards to identifying qualified leads, Optify allowed us to see what sections of the website were generating high quality leads, which then provided quantitative data to refine our marketing strategies. That lead detail information could then be shown to our clients. Charts and graph within Optify grant us an excellent visual to display to our clients, helping them to see how our efforts are affecting their bottom line.”
Search Revolutions also uses Optify to monitor keyword tracking on a bimonthly basis. “Another excellent way to prove our efforts are paying off is to track our important keywords and where they rank on a bi-monthly or monthly basis. As we optimize the entire site for specific keywords, the capabilities of Optify allows us to track in graph and data form the progress of our efforts. This in turn is a great tool to show clients when generating monthly reports, and produces an excellent visual that helps drive the message home!” said Matthew Howenstein
Finally, Optify’s Links application saves them all the tedious work of figuring out who is linking and what they are linking to. “Optify gathers all the information for us and keeps track of our link-building efforts,” comments Matthew. This ultimately saves time and money for the company and their clients.
Search Revolutions can directly relate an increase in keyword density, SEO functionality, link-building strategies and lead acquisitions to using Optify. Although they do not base all their results and decisions directly on the Optify score, having that data does help quantify their findings in relation to their efforts.
Matthew explains, “Depending on the industry, different conversion rates are consider ‘good.’ The goal with this client was to ultimately increase targeted total visitors, therefore giving us a better chance to produce new leads. Also, the longer we kept the user on the site and the more pages they visited, the greater the likelihood that they would convert. Many times this process of increasing traffic and leads, especially organically, is tedious and should be thought of as a long term goal. Nevertheless, our client has seen dramatic growth with an increase of total visitors by about 8% to 10% per month. This led to approximately 10% more leads, which helped ROI and overall bottom lines.”
“A great way for us to determine how our efforts are panning out in regards to optimizing our clients web pages was to use Optify as the constant, and evaluate based on the numbers presented within their system. By monitoring the fluctuation and overall page scores, we were able to focus on creating well optimized pages that attracted search engines and increased our organic rankings. We all know that a well rounded online marketing campaign consists of many intertwined factors. That being said, better optimized pages creates better organic rankings, which consequently increases traffic, ensuing more leads. And that in turn creates better value in our company’s efforts!”
“With all of our clients, it is important not only to tell them but show them, says Matthew.” Many people find visuals much more compelling when providing results.” Optify has helped Search Revolutions present valuable information to their clients that may have been less effective if not for the numerous charts, graph and overall data they pulled from the Optify resources.
With tools for search engine optimization, link building, and lead intelligence, Optify not only helped Search Revolutions increase business for its clients, but also made it easy for them to show those gains in a highly visual way.