The Green Internet Group
The Green Internet Group Uses Optify’s Inbound Marketing Software To Close 3x More Business
The Green Internet Group includes marketing, business and technology veterans who have worked for large advertising agencies, public relations firms and Internet marketing companies serving national brand clients before becoming business owners themselves. Using their skills and experience, The Green Internet Group works with small- to medium-size businesses to develop a long-term marketing strategy, blending best practices in online and offline marketing with emerging technologies.
I have evaluated every SEO and SEM application that has hit the market since 2004. While there are some good tools out there, most of them are just that — tools. Optify is way more than a tool. It’s a major breakthrough in search engine marketing.”
Dan Green, President, The Green Internet Group.
Challenges
With their collection of experts, The Green Internet Group prided themselves on bringing a touch of Madison Avenue to their Western Massachusetts location of Springfield. They believed they could offer small- and medium-size clients the same strategic advantages that many Fortune 500 companies enjoy.
But they had a problem. Overall traffic volume was trending up slightly but reaching a plateau. The number and quality of leads was poor. It was clear that this was a situation that more traffic alone would fix.
Solutions
To address this problem, the GIG team marshaled Optify’s applications for keyword marketing and website optimization. They identified a large market segment in their region that they knew they could help. They researched industry trade publications as well as association and individual websites to learn their language, identified keywords and phrases to adjust our search strategy, and tested landing pages that presented a solution to some of their specific problems.
Turning to Optify’s Lead Intelligence application, they learned how visitors from companies that met their assigned profile interacted with their website. Discovering some patterns, they expanded the concept to include more keywords and more optimized pages. They also added a lead capture form to all relevant pages. Optify’s Dashboard and email notifications kept all vital information in front of them, with real-time details that put them a step ahead of our competitors.
Results
- More than 300% increase in leads
- Double the conversion rate of visit to lead
- Tripled their close rate
- Increased Facebook following by over 2,000 new fans in 90 days
After implementing these changes, The Green Internet Group saw an increase in leads of over 300% and doubled their conversion rate. And because of Optify’s Lead Intelligence, they tripled their close rate. They even increased their Facebook following by over 2,000 new fans in the last 90 days. “And we are just getting started,” adds company president Dan Green.
“We always knew how many visitors we had,” he explains. “But now we know who they are!” Optify is helping them design a Web presence to attract and connect with companies that are a perfect fit.
“Best of all, the team at Optify is phenomenal,” Green continues. “We have more than a software subscription — we have a valued business partner!”
But Optify isn’t just for marketers. “Sales loves Optify as much as marketing,” observes Green. “It’s a blast watching the sales guys excited about SEO.”
The lead intelligence continues to have huge impact on The Green Internet Group’s close rate. Now they go into first meetings better prepared with more insight and valuable information, including what is most important to the prospect.
