Customer Success

N2O Marketing uses Optify for Web Maximizer

For Agency N2O Marketing, Optify Inbound Marketing Software is a Web Maximizer

N2O logoN2O Marketing is a full service marketing agency that aims to help clients ignite their growth potential. They take their name from nitrous oxide, a system used in rocketry and motor racing to increase engine output. In a similar way, N2O aims to help companies accelerate business results.

Specializing in the security industry, N2O runs the entire marketing departments for small and medium business (10 to 500 employees). Such “timeshare marketing,” as they call it, lets clients pay a flat fee and receive a fully developed marketing program or campaign.

How Optify works for N2O Marketing

N2O had a challenge: They needed technology that was affordable, powerful and flexible enough to measure the effectiveness of their program in volume revenue and leads.

The solution was Optify. Here’s how it works for them:

When starting work with a client, N2O typically looks at their marketing program in phases. The initial phases involve preparing and implementing a direction to tell a clear story in the marketplace. These activities occur in the first six months. The third phase begins at month 7 and involves lead generation. That’s where Optify comes in.

N2O uses Optify to help the client see how they look to the outside world. With Optify, they can identify the best keywords for the client and incorporate social media into their campaigns. They also use Optify to track leads.

“Optify becomes the glue that pulls together the marketing program with the sales results,” says Rick Guillo, President and CFO. “Our customers care about revenue, not clicks. They want leads for their money.”

They tell clients that Optify is a “web maximizer.”

“Optify is the platform we chose to grow our SEO and Social Media business. Since we’ve started with Optify, we’ve grown our SEO and Social Media services by 200%. We have also become more efficient in streamlining our service delivery.”

Gregg Groenemann, CEO of N2O Marketing.

Key tools

Greg Groenemann identifies several areas of Optify that have been especially valuable to clients:

  • Visitor tracking. N2O sets up alerts for clients to get real time emails showing who has been visiting their site, along with a lead score. This helps them identify the best prospects for sales to contact.
  • Keyword performance. N2O also likes the real time scoring of keywords to see how clients are performing against their competitors in the keyword race. N2O exports the scoring data to show their clients what is working and what’s not.
  • Page performance. N2O clients also like the data found on Page Detail views because it lets them know if their keyword strategy is working.
  • Twitter for Business. N2O clients love the simplicity and power of Optify’s Twitter for Business application. With it, clients can log in once a month and queue up tweets for an entire month.

And of course, if N2O helps their clients become successful, they succeed at attracting more clients themselves. In that sense, Optify isn’t just helping their customers — it’s bringing in new business.