ADSI Increases Organic Search Leads

ADSI Increases Organic Search Leads by 350% using Optify’s Digital Marketing Software

Advanced Distribution Solutions, Inc. (ADSI) is an industry-leading provider of flexible logistics management solutions for manufacturers, distributors, corporate campuses, online retailers and others. ADSI’s solutions include Ship-IT, a multi-carrier transportation management solution for domestic and export shipping, as well as optional configurable modules to streamline order picking and packing, delivery tracking, and more.

Founded in 1997, ADSI’s customers include 1,500+ installed sites located in the U.S., Canada and internationally. The company has established a reputation for responsive customer service, flexible support, and a long-term commitment to helping clients address a wide range of shipping challenges.

Challenges

ADSI had no effective plan for search engine optimization. “Initially we were searching through Google and finding competitors were higher up on pages than they were,” says Joe Kohl, Vice President of Marketing. “We were working with a web developer who had ideas about doing SEO, but it wasn’t working out.”

They needed a strategy that would help them rank for their target keywords and would drive more traffic and leads to the site. And they needed to make the website more discoverable.

Solution

“We realized we had to do something. We started investigating to find who had the expertise to help us out,” recalls Kohl. “We got in contact with Optify. The sales rep presented a strategy to us, and we went ahead with the plan.”

As part of that plan, ADSI began focusing on optimizing their website, while marshalling Optify’s tools for evaluating success and tracking leads. They began with classic on-page optimization, defining targets, creating new content, and optimizing existing content. A collection of Optify applications, including the real time marketing dashboard, along with the Lead Intelligence, Lead Scoring and Alerts applications helped them stay focused while tracking their progress for ranking and optimization.

In addition to the data from Optify itself, ADSI purchased consulting hours to guide the company through the processes and reporting while providing additional help with SEO and marketing. These initiatives ranged from custom dashboard creation, link building strategies to email campaign marketing and more.

Results

The results from switching to Optify were nothing less than dramatic. “We increased leads from search alone by 350%,” reports Kohl. “This shows not only that we’re growing traffic, but we’re growing the right traffic —traffic that generates leads.”

ADSI has also seen an increase in the page optimization score for their website.

“Optify’s Inbound Marketing solution helped us drive more qualified leads and close more deals from SEO,” comments Kohl.

ADSI expects to see further gains as they move forward with their Optify optimization strategy.