R2integrated Uses Optify Connect to Gather a Closed- Loop Level of Automation

R2integrated (r2i) is a high growth, next generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition.

Challenges

R2integrated needed the ability to quickly assess and adjust inbound marketing campaigns based off the key metrics to save time and money from an all-up inbound marketing perspective. They also needed a technology partner to help with automated segmentation to streamline their outbound email marketing communications, as well as minimize the time spent on information gathering for their Business Development team.

Solution

R2integrated seized the opportunity to utilize Optify’s Email Manager to nurture their leads, Landing Pages to convert more visitors into leads and Alerts notifications to segment, message, and collect lead intelligence for their Business Development team. “Optify Connect allowed us to connect offline activity with online activity, bridging the gap between offline and online marketing campaigns. Using Optify Connect, we were able to directly tie event attendees and conference prospects to closed business, which has provided great value in terms of ROI,” said Samantha DeVita, Director of Marketing & Communications, R2integrated.

Results

R2integrated was easily able to sync Optify Connect to their existing Salesforce instance, allowing them to provide detailed insights to their Business Development team. At a high-level, Optify Connect provides historical behavior/trending insights that enable them to make valuable business decisions, and have a complete view of leads that had previously been anonymous. Granularly, their Business Development team is able to effectively nurture leads based off previously exhibited lead behavior.

Optify provides the intelligence necessary for both marketing and sales decisions.

“Optify has become a day-to-day operational tool within our department. Business decisions, campaign budget allocation and optimizations are driven based off the valuable information Optify Connect is providing, and our lead maturation programs have been highly successful. In addition, the Optify team is a delight to work with. Having a dedicated account manager to provide assistance and direction is always an added bonus.”