"Lead Nurturing" Category Posts
In the quest for adding more services to your portfolio, visitor and lead tracking capabilities offer you an opportunity to add a unique set of services around visitor and lead intelligence. Unlike social media, email and inbound marketing services, the addition of visitor and lead intelligence allows you to provide a service that goes beyond just a single channel or tactic, making your agency an integral part of your clients’ marketing activity. Visitor and lead intelligence services are best structured as a retainer engagement but can start as one-off, proof-of-concept projects that will easily allow you to move to retainer.
Your contact database is perhaps your most important asset as a marketer. You work your ass off to get people to give you their names and email addresses. Learn how to manage and optimize it to see the highest conversion.
As a marketer, your house list is the most important thing in your life. A house list is a list of opt-in e-mail subscribers that you’ve generated yourself. A few example of a house list are: subscribers to your monthly newsletter, a list of current customers, or a list of your prospects who want to be notified of special offers.
This simple email test shows how placement of call to actions in an email can dramatically affect the percentage of clicks one link received compared to other links in the email. You’ll see the metrics from the three email sends and the surprising results.
Before you start measuring the success of your email campaigns, you first must know what data to capture. Email Marketing 101: Metrics vs. Data.
All businesses find themselves faced with stalled leads at some point. In today’s uncertain economy, when many businesses are hesitant to take risks and make new investments, this may seem more like the rule than the exception.