Project 8 Labs, LLC was founded in early 2010, and is based in Seattle, WA. Project 8’s purpose is to help organizations design, develop and launch websites that are critical, yet too low on their list of priorities to become a reality without some outside help.
“The keyword tool is simply a great time-saver. Not only does it help you track a lot of information, it can really shed light on keyword combinations that you might have missed.”
Challenges
Project 8 LLC operates lead generation websites for vertical markets. The company’s success hinges on the volume and quality of leads they’re able to attract and how quickly they’re able to deliver them. The field of online lead generation is highly competitive with low barriers to entry and Project 8 is an early-stage company closing in on funding. In order to win in a crowded space, Project 8 would need to outrank their competition in search results to attract quality leads quickly, while executing with a small team.
Optify Solutions
With a core mission of SEO and the desire to leverage analytics and best practices to win in the market, Project 8 found Optify’s Inbound Marketing Software Suite essential to their success. Optify’s Keyword Marketing tool enabled Project 8 to conduct keyword analysis and monitor search engine rankings associated with select keywords for both their sites and their competitor’s sites. It also allowed Project 8 to conduct proactive research when selecting a new vertical market to pursue. Prior to launching a new vertical site, the Project 8 team could then pre-determine where they’d be competing, which markets they’d have an easier time entering and what metrics to employ as measurements of SEO success.
Project 8 used Optify’s Page Optimization feature to improve their on-page SEO attributes. Although the team was quite skilled in on-page SEO strategies, they found the Page Optimization feature to be an excellent bell-weather as to how the site was performing and where it could still be improved. Given their limited resources, they were able to select key pages to focus on, expanding their efforts over time.
Optify’s dashboard encapsulated the health of their site and the effect of their SEO efforts in a comprehensive overview. With real-time analytics at their fingertips Project 8 could pilot alternate SEO approaches and make enhancements faster than their competitors.
Results
Within three months of using Optify, Project 8 grew organic traffic 125% and leads 350%. These results were considered strong enough to garner the attention of a large institutional investor who has funded Project 8’s expansion to two additional websites. “We appreciate the valuable support the Optify team provides. Optify is a tool that not only helps us as we grow, but also allows us to monitor our properties for changes and threats in real-time. The bottom line is Optify definitely helps us generate leads faster.” – Charles Sipe, Project 8 Labs LLC
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About this customer
Project 8’s purpose is to help organizations design, develop and launch websites that are critical, yet too low on their list of priorities to become a reality without some outside help.
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Challenges
- Lead generation
- Competitive SEO market
- Limited resources
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Solutions
- Keyword Marketing
- Page Optimization
- Marketing Dashboard
