Lifescript, founded in 1999, is one of the fastest-growing online health publishers, dedicated to providing women with a place to find and share health information.
“[Optify] helped us identify keywords we should be using, keywords that will yield lots of traffic and keywords that were attainable…This helped us find that happy medium between what’s profitable and what’s possible.”
LifeScript Challenges
Specializing in women’s health content, LifeScript relies on high volumes of organic traffic to build its subscriber base and maintain a steady stream of advertising revenue. While the company already saw the value of search engine optimization (SEO), it recognized the need to enhance its SEO strategies in order to remain a leader in this highly competitive publishing space.
Specifically, LifeScript needed a more focused SEO strategy to support its shift from a lifestyle content site to a women’s health site. This meant increasing traffic from organic sources to achieve better rankings for a new set of keywords related to women’s health, which in turn would provide greater value to its readers and advertisers. “We have a wealth of women’s health information available and need to ensure that both existing and potential readers can find it easily on the Web,” said John Schulenburg, SEO and social media director at LifeScript. “Moreover, we provide a unique opportunity to advertisers that specialize in these specific keywords, and high search rankings support these interests.”
Optify Solutions
To accomplish its goals, LifeScript used the Optify Inbound Marketing solution to render strategic analysis and recommendations for improving SEO performance. Optify performed an SEO audit of the LifeScript site to identify specific keyword opportunities that were achievable given the authority of the Lifescript site, existing content, and available resources. Next, Optify provided LifeScript with a set of technical and strategic recommendations, focusing on keyword research and a shortlist of focus keywords in the Optify Keyword application. Additionally, Lifescript Incorporated Optify page optimizations, optimized internal links and built inbound links through effective content creation distributed on social media sites like Twitter and Facebook.
Results
Within 3 months, LifeScript has increased their top search results rank for the targeted keywords recommended by Optify. As a result, LifeScript increased its visits from organic traffic and page views from organic visits by 20% on a basis of millions of pages. “Without Optify, this work would have taken our internal team twice as long to accomplish,” said Schulenberg. “Thanks to these new keywords, we’ve been able to drive significant increases in organic traffic, which means we can build our readership while offering advertising space at a premium.”
Optify is also helping LifeScript apply these SEO strategies to launch new areas of the site, including a comprehensive doctor directory. Optify has helped optimize the new pages prior to launch, ensuring that LifeScript can achieve similar success with its new offering.
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About this customer
LifeScript is one of the fastest-growing online health publishers, dedicated to providing women with a place to find and share health information.
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Challenges
- Strengthening its SEO strategy
- Aligning Keyword Strategy with Business Strategy
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Optify Solutions
- SEO audit
- Keyword Application
- Website Optimization
- Link optimization and inbound link building
