KathodeRay Media creates corporate communications using a wide range of traditional and new media tools. The firm combines attention to detail with compelling creative design, and clear, concise messaging to create a seamless connection between its clients and their target audience. In addition to the firm’s depth of expertise in both print and interactive design, from brand definition to public relations, KathodeRay offers a full complement of strategic development and promotional services. With KathodeRay, clients can easily sustain comprehensive, seamlessly integrated marketing programs through one dedicated company.
“Optify has allowed us to expand and pitch our SEO service more effectively to our clients. It isn’t just us doing SEO; the customer has access to the software. This way they know we’re not just doing black magic behind the scenes.”
Challenges
KathodeRay, an advertising agency based in New York, provides corporations, non-profit organizations and small businesses with a wide variety of media and communications services including website design, development and maintenance. For clients who require SEO assistance, their service includes frequent updates and a monthly keyword report. Generating these reports requires the KathodeRay team to build a keywords watch list, type the keywords into Google each month to check rank and create the clients’ reports. This time intensive effort was cumbersome and inefficient. KathodeRay was in search of SEO software that would a) allow the agency to spend more time on SEO improvements and less time on reporting b) provide excellent SEO results and c) enable the agency to build a more profitable and sophisticated SEO practice.
Optify Solutions
KathodeRay implemented Optify’s Inbound Marketing Software Suite for two clients. One, BuyinGreene.com, was launching a new marketing campaign. The other, Breakaway Courier, had a strong online presence but wanted improved organic traffic. Both had limited digital marketing budgets that demanded a cost effective solution. For each, KathodeRay employed Optify’s keywords feature to identify optimal terms to include in site titles, descriptions, meta-tags and content. The account team also relied on Optify’s page optimization feature to prioritize high impact site changes that would give their customers the best bang for their SEO buck.and promotional services.
Results
Since employing Optify, KathodeRay has benefited in several ways. First, the agency has eliminated the need to spend multiple hours every month creating SEO reports. Keyword reports are always ready and available for their customers via the Optify dashboard. Second, because the software has a visually appealing graphic interface, allows clients to see SEO results in real time, and provides access to lead generation tools, KathodeRay shares logins with their clients. Third, the estimated cost per click value on the dashboard helps quantify and justify KathodeRay’s work for the customer. Last but not least their customers have achieved measureable, positive results:
- BuyinGreene.com’s organic traffic has increased 312% since KathodeRay began using Optify. Now 83% of all visitors are organic, up from 72% initially.
- Breakaway Courier has experienced a 34.6% increase in organic traffic since employing Optify and the CPC value of their organic traffic is currently $4,200 per month.
“We are extremely pleased with Optify’s Inbound Marketing solution,” said Ashley Rio. “It has helped us quantify our offerings, given us insights that would have taken hours for us to create for our clients, and helped us generate positive results for them. We’ve definitely increased our efficiency and made our clients happy at the same time. We have not seen any tools in our business that can enable the type of results we’ve achieved with Optify.”
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About this customer
KathodeRay Media creates corporate communications using a wide range of traditional and new media tools. Clients can easily sustain comprehensive, seamlessly integrated marketing programs through one dedicated company.
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Challenges
- Inefficient SEO Reporting
- Improve client’s sites optimization
- Provide visible proof of SEO value
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Solutions
- Keyword Marketing
- Website Optimization
- Marketing Dashboard & Marketing Analytics
