Recently Jonathan Saad, President of BlueCosmo Satellite Communications, told us why he’s, “Already recommended Optify to people.” According to Saad, “It’s a wonderful tool to see how you’re doing as far as keyword rankings and to improve your SEO. It’s incredibly easy to use! You don’t need a dedicated SEO specialist, you can do it yourself.”
Why BlueCosmo Prefers Optify
Here are a few more reasons Saad gave for why he prefers using Optify:
- We’re a niche business, a retail e-commerce site, that rents and sells satellite phones. 80% of our customers come directly from our website. We understand the value of SEO, but we only employ four people. It’s not like we have the money to hire a dedicated SEO guy. I was looking around for something I could do myself. I started with the Optify free trial.
- First, I picked the keywords we wanted to focus on. Then, I plugged them into Optify. Page-by-page Optify showed how well it was optimized. It made recommendations for SEO improvements to each page based on our keywords – like change this content or modify this meta-tag. I’d make the changes, and soon after I’d see how they impacted our rankings.
- Now it’s a challenge, almost a game really, to go into Optify, see what we should do, make tweaks to our site and then watch the outcome. It’s especially nice to see us go up, and one of our competitors go down.
BlueCosmo’s Results Using Optify
Saad found Optify easy for a non-SEO guru to navigate and understand. But, what about the results? Hear what he has to say:
- In the first month of using Optify we went from page two of Google, rank 15 to first page, rank of 8! This was accomplished by using the Pages Application in Optify, where it gave specific recommendations for each page in order to boost SEO.
- Four of our top five keywords ranks went from page two to page one on Google in two months.
- Our visits have increased 50% from organic search in the last two months.
- Our leads (where someone fills out a form on our site and requests more information) have doubled in the last two months. This is not directly reflected in sales, but close.
- Also, we’re often asked to give free product to different expeditions. Like the first woman to explore the North Pole or something similar. We’re getting requests all the time. Usually we’ll ask for a link back in exchange for a discount or a donation. Now with Optify, we can actually track the impact of the link. It’s nice to be able to look on the Dashboard and see who is linking back to our site. Not only that, Optify helps put an actual value on getting a link from them.
- Oh and one more thing – the personnel at Optify have been amazing. My account manager has been extremely helpful.
- Like I said, I’ve told several others to try Optify. We’ve only been using the software for three months now, but already it’s been long enough to see the benefits.
