12 Must-Follow B2B Marketers

If you’re a B2B marketer, I hope you know about (and are following) these 12 marketing experts, gurus, commentators, authors and spokespeople. These leaders are genuinely influencing the way us marketers think, sell and market our companies/products/solutions. They’ve been on our radar for a while and we consider them a “must-follow”.

Howard Sewell | @HJSewell

Howard is president of Spear Marketing Group and a B2B marketing veteran with more than two decades’ experience in direct marketing, demand generation, and lead management. He is a featured contributor in several top syndicated blogs such as Business2Community and the Q&A website, Focus. On his blog, The Point, he regularly posts best practices and principles of demand generation.

Jeffrey Cohen | @jeffreylcohen

Jeff is a Social Strategist at Salesforce.com Radian6 and the Managing Editor of SocialMediaB2B.com. With more than 20 years experience, Jeff has provided strategic marketing counsel to B2B and B2C companies on both the client and agency sides. With more than 20 years experience, Jeff has provided strategic marketing counsel to B2B and B2C companies on both the client and agency sides.

Jim Boykin | @jimboykin

Jim is the founder and CEO of Internet Marketing Ninjas. His company blog covers all areas of Internet marketing, ranging from social to linking, and pretty much everything in between! His blog has been nominated for a SEMMY (which honors great search marketing content), and was also named the “Best Link Building Blog” by Search Engine Journal two years in a row. Jim is also a constant fixture at conferences and events.

Dana Lookadoo | @lookadoo

Dana is a leader at Yo! Yo! SEO, a consulting agency built around search engine optimization that is relevant to B2B and B2C companies. She is famously quoted saying, “Search Engine Optimization (SEO) is not something you “do” to your website or code you add.” We agree. Her blog posts are personal, insightful, and always relevant. Dana is also the author of, “Traveling the Internet”, a guide for Sun Microsystems on how to travel safely and securely through the web.

Matt Heinz | @HeinzMarketing

Matt has been a leader in marketing and business development for over 12 years. He’s widely recognized as one of the top sales and marketing influencers. His blog, “Matt on Marketing”, earned him a spot on Customer Think’s “Top 10 Authors of 2011” list. Updated multiple times a week, his blog provides readers with valuable information on a variety of B2B marketing and sales enablement subjects.

Kyle Lacy | @kyleplacy

Kyle is a principal of marketing research and education for ExactTarget, “a leading global provider of interactive marketing solutions”. His blog talks about highly relevant subjects like social media productivity, as well as marketing in general. He is the author of two successful books: “Branding Yourself” and “Twitter Marketing for Dummies”. He was also named an “AdAge Power 150” member.

Open View Partners Blog Team

The Open View Partners blog consists of 23 extremely well rounded individuals. They all are so great, we couldn’t pick just one. The diverse backgrounds of the bloggers enable them to cover a variety of topics with diverse views on them. We suggest signing up for their newsletter so you ever miss a post. One of our favorites is their “How to make time for influencer marketing,” definitely a must read.

Glenn Gabe | @glenngabe

There’s little that Glenn doesn’t know about digital marketing. With over 16 years of experience, he has been leading his clients to success by delivering rich, relevant content and solutions. His blog, The Internet Marketing Driver, answers many questions in a detailed, but easy to understand way, focused heavily on SEO, SEM, social media marketing & web analytics. Active since 2006, it’s a must read blog.

Greg Elwell | @gregelwell

Greg is founder and principal of of B2BInbound.com which helps customers connect and become more engaging, credible and influential with their audience through the art and science of business storytelling. On his blog he also shares his B2B marketing best practices on all channels of inbound marketing. We recommend that you follow him on Twitter and tweet him your stories!

Lee Odden | @leeodden

Lee is the CEO of Minneapolis based TopRank Online Marketing and author of “Optimize”. Through his work he has found success in both his own work, and his blog. He has been praised as one of the top online marketers, and a social media strategist to watch. His blog is consistently ranked as one of the top marketing blogs on the internet, and we’d have to agree!

Ardath Albee | @ardath421

Ardath is CEO of the company she started, Marketing Interactions. She specializes in B2B marketing strategy to help companies with complex sales. She is the author of “eMarketing Strategies for the Complex Sale”. She works with some top companies like Cisco and Adobe. With these companies, as well as her other clients, she helps bridge the gap between marketing and sales so both parties can reach success.

Laura Ramos | @lauraramos

Laura -former forrester analysis- Now the Vice President of Industry Marketing for North America at Xerox, Laura was formerly a VP and Analyst at Forrester Research. She has been on B-to-B Magazine’s Who’s Who list 4 times, and was also named one of their Top 25 Digital Marketers. Her blog focuses on integrating all elements of marketing successfully into B2B marketing.

By no means is this an exhaustive list but these are leaders we have on our radar and suggest you do as well! If you have other recommendations, please leave them in the comments below.

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