2012 #B2B Marketing Athlete Survey Results

If you haven’t had a chance to read the results of our 2012 B2B Marketing Athlete Survey, I don’t blame you.

You’re probably like most Marketing Athletes, time crunched and resource constrained. For your convenience, I’ve highlighted a few notable takeaways and key findings from the survey report for you to read and share.

Click the buttons below to share your favorite finding(s)!

If you’d like to read the full survey report, you can download the full survey report here.

Majority of athletes keep the work in house across all lead gen. The most commonly outsourced activities require high level of specialist knowledge: web design, SEO, PR.

Marketing activities most often kept in house are: social media, email marketing, lead generation.

Marketing athletes like to use lots of tools to get the job done.

A higher percentage of star performers spend significantly more time in: marketing planning and marketing execution. They spend much less time in non-productive activities like admin.

More star performers focus larger blocks of time on all compared to their less successful peers. This difference in focus is especially apparent in lead generation and content – two key success factors for today’s B2B marketers.

Athletes spend more time on content than lead generation. Areas taking up more than 15 hours a week are: content, lead generation, website management.

Social media is in, PPC is out. Star performers focus more on all lead generation tactics except PPC.

Star performers have greater expertize than their less successful peers across the board. The biggest expertise gaps showed up in: PPC, email marketing, and offline tactics.

Even star performers have lead generation challenges. They told us their challenges. What are YOUR biggest challenges?

These are the traits that sets star performers apart from their peers. Which do you think is most important?

Fill out the form below if you’d like to download the full survey report. Enjoy!