Be the master of at least one thing
You can’t be the expert of everything. Becoming a marketing hero doesn’t mean that you need to know everything; it just means that you need to know where to find the answers. But strong expertise in one area, knowing one thing really well, will certainly make you a hero when your expertise is needed. So choose a single topic, or a specific area in your company that you feel like you can master, and invest the time and effort in learning that subject matter and its related tools, practices, methods, and techniques.
The subject that you choose should be a central practice area in the company and should have real impact on your company’s success. If you are a B2B marketing specialist, choose something that will help your company achieve its business lead generation goals. SEO, for example, can be a great topic for you to master. Start by finding the tools that can help you master the topic and after you learn how the tools operate, introduce them to your team. If you know how to operate specific tools that have can help your company, then you will not only be indispensable, but you can also help your company get ahead.
As you start to build your expertise, don’t forget to beware of what you wish for—soon you may just become an indispensable expert. Also, make sure that the topic you choose to master is one you are willing to commit to. After you spend time mastering a new area, you don’t want to find yourself as an expert on a subject you don’t really like.
