Optify Product & Feature Overview
Optify is an integrated hosted application suite that enables businesses to track organic traffic sources using the Keywords application, track and score visitors and leads using the Lead Intelligence application, improve conversion through the Pages optimization application, measure social media campaigns with Twitter for Business application, and share results with Alerts and standard and custom Reports feature.
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Real Time Marketing Dashboard
The Dashboard is the home page of your account and provides you easy links to your applications and a quick overview of recent activity. The contents of the Dashboard are organized into widgets.
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Keyword Tracking
The Keywords application in Optify allows you to select keywords to target in your search engine optimization efforts and track your success with those keywords over time. You are also able to track how you are performing against your competitors for the keywords that are important to your marketing strategy.
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Page Optimization
The Pages application in Optify analyzes the pages on your website and suggests specific ways to improve each page to drive up your rankings in the search engines. Follow the list as an action plan of sorts to improve your overall page score, and page rank.
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Lead Scoring
Lead Scoring allows you to determine the quality of your website’s visitors and leads. Optify enables you to score each visitor and lead using rules called score sets that are uniquely important to your business. You can exclude or hide certain visitors that meet the criteria you define.
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Lead Intelligence
Lead Intelligence allows you to track visitors and see the leads generated by your online marketing efforts, and shows you detail about these visits including who visited, where they came from, what pages they visited, how long they stayed on each page, and which pages they converted from.
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Reports
The Reports application provides marketing analytics in the form of easy to read reports to get feedback about what is working. Our standard reports will bring new insights as they focus on what matters most: how well your online marketing is translating into traffic, leads, and customers.
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Alerts
The Alerts application allows you to create and save customized alerts for specific Leads and Keywords that you care about and want to track more granularly. You can create as many alerts as you want, and each alert can contain a single rule or many.
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Twitter for Business
Twitter for Business is an integrated social media application that lets you manage your Twitter campaigns and then track the resulting increase to your website traffic, all from within Optify.
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Sales Force Integration
Optify provides a means for you is a simple-to-use yet powerful solution that will help you align your marketing and sales groups and close more deals. This application, powered by Optify, is built to leverage the unique data captured and tracked by Optify as a way to help your sales team get the insight necessary to approach your leads and close more deals.
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Professional Support Services
Optify provides a host of support services including a QuickStart program, ongoing Professional Services or ad-hoc support for your most pressing questions. The Optify team of online marketing experts can provide hands on support to ensure that your Optify set-up is optimized for your business needs.
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