B2B Marketing 101: The Basic Math of B2B Marketing

If you’re a B2B marketer, you’re probably in one of two groups – you either hate anything to do with numbers or you love it. I love it. It’s also the reason why I became a marketer; the combination between art and science.

[Webinar Recap] The Future of Digital Marketing Services: Where Will Agencies be in 2014?

Last month we hosted a webinar about pricing for digital marketing agencies: How to Price Your Digital Marketing Services. At the end of the webinar we surveyed the attendees and asked them for ideas for our next webinar. One of the most requested topics was how to bundle digital marketing services.

[Upcoming Webinar] How to Develop, Create, Send and Sell a Customer Newsletter

Join us for a free 1-hour webinar on how to develop and deploy a customer newsletter using the integrated tools of Optify. For digital marketing agencies, learn how to price and sell this important marketing service to your new and existing clients.

How to Avoid Data Analysis Paralysis: Separating the Wheat From the Chaff

Digital marketing enables marketers to track and measure almost every single pixel they put out on the World Wide Web. But the ability to collect all this data creates challenges for marketers who don’t know how to handle the slew of data and get overwhelmed by the terabytes of data looking down on them from their marketing software solution.

B2B Marketing 101: A/B Testing

My marketing professor used to answer every question about marketing tactics the same way – “it’s testable.” Her voice still echoes in my head every time I consider a subject line or a new channel, and I still open my notes from her class every once in a while. So in my biased opinion (what opinion isn’t biased?), testing is one of the core marketing arts that any marketer should master and practice regularly.

[Webinar Recap] How to Price Your Digital Marketing Services

We brought together a combined experience of more than 50 years in business, marketing and pricing to address some of the main questions and challenges of pricing your digital marketing services. Since pricing is a topic that is always top-of-mind for all business owners, especially agencies and services firms, in this webinar we tried to address some of the more pressing questions. Watch this webinar and download the slides to learn:
– Pricing prerequisites
– Four (4) methods of pricing
– The service model and how to use it for pricing
– Tips for pricing

A Taste of April Fools’ History – 5 of the Most Famous Media Hoaxes

In celebration of April Fools’ Day, a short trip down memory lane to commemorate some of the biggest hoaxes in media history.

First, some context.

The origins of the April Fools’ Day prank goes back to the late 1500s, when most of Europe changed from the Julian Calendar to the Gregorian Calendar. This calendar reform caused much confusion, and years passed before the new calendar system completely took hold. Someone who failed to note the switch was branded an April Fool, given that they were likely still celebrating the old new year holiday, held just after the time of the vernal equinox in late March.