Posts by Shanelle Smith
I wanted to write this post to highlight the major reasons why email marketing campaigns are so effective and as an attempt to put some noise in the way of SEO and social media. Studies have shown that SEO and social media results aren’t even close to the results from email campaigns. Of course, SEO, social media and other marketing tactics are important as well for their own reasons, but in terms of cost-per-leads generated, email marketing takes the cake.
When I think about Central Park, a couple of things come to mind. Trees, picturesque ponds and horse-drawn carriages. Have you noticed the horses have blinders over the sides of their eyes? They literally can’t see from side to side. The blinders are there to keep the horses from getting distracted and focusing on the drive forward.
Kind of cliché, but if you are a digital marketing agency working with multiple client work flows and campaigns, putting a pair of blinders on a client might save your life. If your client is not keen on blind folds, here are a 3 ways you can keep them focused on the retainer or project scope.
Learning how to effectively push back on a client is just as important as presenting an amazing deliverable or exceeding results on a digital marketing campaign. When I think of managing digital marketing clients, the Kenny Rogers song “The Gambler” comes to mind. It really is a delicate dance with clients – you’ve got a know when to hold ‘em and when to fold ’em; know when to walk away and know when to run.
This post details four reasons or times when it’s necessary to fold your cards and how to effectively push back on a client.
It’s an everyday expectation to wake up to 30 emails — new Groupons, Facebook updates, free webinars, Macy’s sales – you get the idea. Few are likely important enough to actually require your attention, such as emails from work or school. You probably only open about 25% of the emails you receive and of the ones you do open, probably less than half actually garner a quick read or click on a link.
What determines whether you open an email? Answer: The sender and the subject, which is why that one-liner is so important.
With so much competition for a coveted email open, here are eight tips to help your subject lines stand apart from the pack.
With more than 50 agency partner clients on my roster, I know from experience that digital marketers who effectively manage their clients’ expectations are the most successful. They may not be the most creative online marketers, or be experts in every facet of digital marketing, but, without a doubt, they are always more profitable.
My job at Optify is to work with marketing agencies that are struggling to provide tangible results to their clients. The biggest mistake agencies make is they think their clients care to learn how to change their own oil. Note to agencies: If they didn’t have to know about SEO, landing pages, PPC (and whatever it stands for), they wouldn’t. Clients just want more sales. Whether you are doing — email campaigns, PPC, SEO — as long as you are bringing leads, that’s all they want, and they don’t care how you’re doing it.
Agencies typically write a proposal and present a pitch. They sell words, case studies, referrals- but no actual results. Agencies tend to base their retainer or project bid off the budget clients currently have- rather than focusing on the revenue goals and growth they want to achieve.