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Posts by Scott Fasser
How to Talk about SEO Services with Your Clients
For agencies and clients just starting to focus on search engine optimization as a marketing program, it can seem overwhelming. There is a LOT of information, data and jargon available online which tends to get pretty technical pretty quickly. The objective of this blog post is to give you a framework for setting expectations and discussing SEO with your clients to set you up for success.
Selling Digital Marketing Services Using the P.O.E.M. Model
There are a LOT of strategies and tactics for using digital marketing to acquire, nurture and retain customers online. We find it effective to explain the various digital marketing activity to clients using the P.O.E.M . media model which gives us a framework for discussing the costs and benefits of the various strategies. Nokia was an early developer of this model and used it for digital media planning. We have evolved it for digital marketing agencies and the types of services you can offer.
Executing and Delivering a Technical SEO Audit – Template Included
One of the first deliverables we work on for a new services client that is focused on inbound marketing is a technical SEO audit.
10 Steps to a Successful Social Outreach Program
Social outreach is the process of finding and connecting with influencers in a specific content category. There are people who know a whole lot about something that have built up a following of other people who want to learn and engage with them.
7 Ways an Agency Can Use Optify’s Marketing API for Clients
One of the most underappreciated, but important services a digital agency can perform for their clients is to make business sense of the enormous volume of data available to online marketers.
Better SEO through Integrated Content Marketing
In this article, we will explore strategies to plan and execute content to positively impact organic search traffic, enhance your social network and re-think how you describe your business – shifting from “inside-out” to “outside-in” language. This will include strategies for keyword development based on the customers buying cycle, content planning, content syndication and measurement.
Google Analytics vs Optify – Summary Website Metrics vs Visitor Intelligence
Learn what data and insight you’re missing out on as a B2B marketer if you’re only using Google Analytics.
