Posts by Optify
A little more than four years ago, Heinz Marketing became a real thing. Sure, I’d registered the URL a couple years earlier and occasionally pretended to be a consultant on weekends with local businesses, but the Monday before Thanksgiving in 2008 I was finally on my own.
As the communications landscape evolves, and disciplines once considered separate entities collide and overlap, tried and true PR metrics aren’t going to cut it anymore: agencies need to be able to translate PR metrics into business and marketing speak in order to tangibly demonstrate the impact of PR to clients.
What if your prospects are outside the US or Canada? How do you get them to fill in your forms ? What if your customers’ first language is not English? Than you need localized inbound marketing!
So, you recently came to the realization that your organization can truly benefit from investing in Marketing Automation Software. You have convinced those that needed convincing, and you have integrated this new software with your CRM, Website, and any other tools you use in your sales process.
In an age when we B2B marketers (myself included) are worried about crafting our next tweet or posting a fun infographic to Facebook, it’s easy to forget about our trustworthy and reliable friend—the corporate website. If marketing channels were like friendships, the corporate website would be that person who grew up next door, a person you can always count on to come through for you because she is just that dependable. But, when things get busy, you may forget to see how she’s doing, despite your best intentions.
Guest blog post from Mak Media: Informed Clients, Informative Reporting
Today let’s focus on a single topic, Email. Marketing athletes need 100% creative freedom with this marketing channel because of the number of various types of email campaigns they send on a regular basis: product announcement campaigns, promotional offers, and monthly newsletters just to name a few.