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Meet Marko
Posts by Marko Wollschlaeger
To rank or not to rank…
Is rank tracking rendered obsolete in the light of personalized and local search? Marko Wollschlaeger, Optify Director – Strategic Accounts, has the answers.
ZMOT – Do you know your Zero Moment Of Truth?
ZMOT, what? Exactly. I’ve been asked by several of my clients over the past couple of months to speak about this concept people called ZMOT. It’s always interesting to observe how certain concepts, new or old, pop up at the same time from different sources around me. I have to admit; I myself was not [...]
Increasing Leads 275% in 6 Old Fashioned SEO Steps
My own day-to-day work is no different; usually I have to solve tricky, often rather technical, problems that impact search or digital marketing on some level. Today though, I want to take a moment and share with you a great success story, during which we utilized entirely “old-fashioned” SEO.
Google Correlate: Awesome, But How Does It Help My Marketing Efforts?
Google recently announced a new addition to their family of search data mining tools; Google Correlate is the newest member of Google Labs. Being a bit of a data nerd (okay, big data nerd), I was excited to give it a test.
