Posts by Marko Wollschlaeger
Is rank tracking rendered obsolete in the light of personalized and local search? Marko Wollschlaeger, Optify Director – Strategic Accounts, has the answers.
ZMOT, what? Exactly. Iâ€™ve been asked by several of my clients over the past couple of months to speak about this concept people called ZMOT. Itâ€™s always interesting to observe how certain concepts, new or old, pop up at the same time from different sources around me. I have to admit; I myself was not [...]
My own day-to-day work is no different; usually I have to solve tricky, often rather technical, problems that impact search or digital marketing on some level. Today though, I want to take a moment and share with you a great success story, during which we utilized entirely â€śold-fashionedâ€ť SEO.
Google recently announced a new addition to their family of search data mining tools; Google Correlate is the newest member of Google Labs. Being a bit of a data nerd (okay, big data nerd), I was excited to give it a test.