Posts by Jordan Evans
Yes, the title sounds ridiculous…but I promise the story will not disappoint.
I’m going to share how to use social media to generate sales. Social media is, without a doubt, a great marketing channe; however, for many it’s harder to quantify any sales dollar value. In this post I will focus on how I used social media to specifically target and “spear” a lead rather than “casting” nets and gaining likes or followers.
So, you have Google Analytics running on your site. Let’s sit back and watch the business role in. Yeah…keep dreaming. Having Google Analytics installed can be a powerful tool and can deliver valuable insights — if used properly. We need to get past the vanity report traffic view for the past 30 days. It’s a vanity metric because, although it looks cool, it’s not really telling us anything or giving us actionable insights.
Some of the most successful marketing agencies I’ve worked with can describe their ideal client — you know, the client that is juuuust right. They know why these clients work with them and how their marketing services benefit them. Seems simple, but it’s actually hard to decide a proper path. The most common path an agency could choose is being everything to everyone. (I’m refraining from dropping some cliche here.)
So we know the internet has given consumers more power than ever to research and make up their minds before even speaking to someone in sales or business development. Let’s imagine your prospective client is Goldilocks trying to find the right fit. It’s the agency’s job to make it easy to be a good fit.
We want to share some of our favorite free social media tools that can help you improve your (or your client’s) digital marketing, and that your mother likely wouldn’t understand. Out of all the free tools on the market, these are easy to use and immediately add value to your social programs.
In the spirit of this wonderful hallmark holiday we are exploring the similarity between lasting love and good marketing.
There are a ton of different project management tools out on the market today- one of my personal favorites is Intervals due to it’s focus on ease of use and it’s ability to handle time tracking and invoicing.
We’ve all heard content is king…but it sure takes up a lot of time to create! Being a part of the content team at Optify I wanted to share 3 resources at your fingertips to quickly create relevant and performing content.