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Posts by Chris Rodde
Steal Search Engine Traffic and Leads From Your Competition
Imagine if anytime somebody searched on your competitor’s brand name, your website showed in the search results, giving you a chance to catch a potential customer that might have never looked beyond your competitor. Follow the steps below to gain search engine traffic and leads from your competitors by creating and optimizing a few pages [...]
7 Steps to Build Your Keyword List
Search engine optimization, or SEO, begins with creating a keyword list of phrase terms that people are actually using to search for your product or service. You should think of your keyword list as a portfolio of terms with some diversity. All of the keywords should be relevant to your business so that the quality [...]
Respond in Real Time To Web Leads
Real-Time Leads From Real-Time Marketing In the online world, the last year has been all about the buzz of Twitter. The essence of Twitter is a tool for the acceleration of information transfer—direct sharing, in real time, of information from one person or company to followers who have chosen to receive it. There is a [...]
Social Media for Business: Six Tips
Social media is a tool you can use to leverage your brand, company, or service and find, connect with and nurture customers and prospects. If you are just getting started check our out introductory guide to social media marketing. Or read on to discover six key points to consider when you jump into marketing in [...]
5 Tips to Optimize for Google Personalized Search
What is Google Personalized Search anyhow? Google recently announced the expansion of personalized search to signed-out users. This means that anyone searching Google.com will be given the option of seeing customized results based on their search history. This will include sites that a user seems to have favored in the past, demonstrated by frequent visits [...]
What B2B Marketers Struggle With
The results are in! We ran a survey over the last week to learn more about what B2B marketers struggle with. Here are the things you told us are your biggest challenges: Reporting and Marketing Analytics. Most of you mentioned that tracking results, aggregating data, and analyzing that data is a challenge. Getting Buy-In and [...]
Better, Stronger, Faster
This week we released a new version of Optify that is better, stronger, faster. The growth we’ve seen in our customer base and the growth in each customer’s usage of Optify meant that our performance was at times, slow. Well we’ve taken care of this and we’ve added more servers, another database, redundancy and load [...]
