About Optify

Optify Team

  • Matt McIlwain — Board Member
  • Scott Axworthy
  • stevekertes[1]
  • ubarjoseph
  • Bill Baker
  • Tommy Unger
  • Elisabeth Wendl
  • Jennifer Wong
  • Henry Rose
  • Steven Woody
  • Jeff Gibb
  • Nathan Harkenrider
  • Greg Mullen
  • Dustin Barnes
  • Kamil Jiwa
  • Alexi Maczka
  • Marko Wollschlaeger
  • Alyssa Putnam
  • Meyrav Kimchi
  • Howard Jess
  • Shanelle Smith
  • Will Wyatt
  • Vera Counsellor
  • Ignacio Izquierdo
  • Amanda Ellis
  • Erick Lee
  • Anthony Procissi
  • Ting Van Osdol
  • James Lyon
  • Jordan Lyons
  • Zach Okun
  • Jeanette Mifsud

Optify Team

Click on a picture to see a short bio. To learn more about each individual you can click the read more link.

Brian Goffman – Co-Founder & CEO

Erez Barak – Co-Founder & Vice President, Products

Scott Fasser – Director, Digital Marketing Solutions

Chris Hundley – Vice President, Engineering

Bill Andrulevich – CFO

Rob Eleveld – Vice President, Sales

Judy Loehr – CMO Advisor

Matt McIlwain – Board Member

Scott Jacobson – Board Observer

Mark Wachen – Board Member

David Pesikoff – Board Member

Robert Pease – Advisor

Lawrence Leung – Senior Software Development Engineer

Jason Ho – Lead Software Development Engineer

Paul Brown – Technical Advisor

Scott Axworthy – IT Director

Lindsay Morris – Office & Sales Administrator

Steve Kertes – Software Engineer

Uri Bar-Joseph – Marketing Manager

Bill Baker – Technical Advisor

Tommy Unger – Product Manager

Elisabeth Wendl — Consultant, Digital Marketing Solutions

Jennifer Wong — Marketing Specialist

Henry Rose — User Experience Developer

Steven Woody – Senior Manager, Software Sales

Jeff Gibb – Corporate Account Executive

Nathan Harkenrider – Architect

Greg Mullen – Senior Information Architect

Dustin Barnes – Senior Software Development Engineer

Kamil Jiwa – Software Development Engineer

Alexi Maczka – Senior Product Designer

Marko Wollschlaeger – Director, Digital Marketing Solutions

Alyssa Putnam – Corporate Account Specialist

Meyrav Kimchi – Scrum Master

Howard Jess – UI Development Software Engineer

Shanelle Smith – Corporate Solutions Associate

Will Wyatt – Corporate Account Executive

Vera Counsellor – Controller

Ignacio Izquierdo – Corporate Solutions Associate

Amanda Ellis – Corporate Solutions Associate

Erick Lee – Senior Software Engineer

Anthony Procissi – Q/A Engineer

Ting Van Osdol – Analyst

James Lyon – Corporate Account Executive

Jordan Evans – Corporate Account Executive

Zach Okrun – Product Manager

Jeanette Mifsud – Demand Generation Manager

Brian Goffman – Co-Founder & CEO

Brian Goffman is CEO and co-founder of Optify. Prior to Optify, Brian was a venture partner at Madrona Venture Group in Seattle. Read more…

Erez Barak – Co-Founder & Vice President, Products

Erez is a Co-Founder of Optify and leads product direction. Prior to Optify, Erez was a director of product marketing in HP’s Software business unit. Read more…

Scott Fasser – Director, Digital Marketing Solutions

Scott is responsible for the success of Optify customers, including consulting and training. Read more…

Chris Hundley – Vice President, Engineering

Chris is Vice President of Engineering at Optify. He has fifteen years experience managing technical teams, software process, and building culture around engineering excellence. Read more…

Bill Andrulevich – CFO

Bill is CFO at Optify. Prior to Optify, Bill was COO of Stylesight, a venture-backed SaaS provider to the apparel industry and a general manager at Conde Nast. Read more…

Connect with Bill on LinkedIn

Rob Eleveld – Vice President, Sales

Rob is interim VP Sales at Optify. Prior to Optify, Rob was CEO of Shiftboard, a SaaS provider of workforce scheduling software, and CEO and Co-Founder at Vykor, a venture-backed provider of engineering software. Read more…

Connect with Rob on LinkedIn

Judy Loehr – CMO Advisor

Judy Loehr is a CMO Advisor at Optify. Prior to Optify, Judy was acting VP Marketing at Zuora and Senior Director of Marketing at Salesforce.com. Read more…

Connect with Judy on LinkedIn

Matt McIlwain – Board Member

Matt is a board member at Optify and a Managing Director at Madrona Venture
Group in Seattle. Matt was named to the Forbes Magazine “Midas List” of top
venture capitalists in 2009. Read more…

Scott Jacobson – Board Observer

Scott is a board observer at Optify and a managing director at Madrona Venture Group in Seattle. Prior to joining Madrona, Scott worked at Amazon.com. Read more…

Mark Wachen – Board Member

Mark is a board member at Optify. Mark was formerly CEO and co-founder of Optimost, the company that pioneered multivariable testing and optimization on the Internet. Read more…

David Pesikoff – Board Member

David is a board member at Optify and the president and co-founding partner of Triangle Peak Partners, LP in Houston, Texas. He was a principal at Fayez Sarofim & Co. from 1998 until early 2008, first joining the company in 1994. He had most recently served as the firm’s portfolio strategist as well as head of its financials research team. Read more…

Robert Pease – Advisor

Robert Pease is a marketing and product advisor at Optify. Prior to Optify, Robert was VP Marketing at Gist, acquired by Research in Motion, and MessageGate, a provider of messaging enterprise management software. Read more…

Lawrence Leung – Senior Software Development Engineer

Lawrence is a senior software development engineer at Optify. Prior to Optify, Lawrence was a software engineer at Bevy and Amazon where he worked on social media applications and an ad platform. Read more…

Jason Ho – Lead Software Development Engineer

Jason is a lead software development engineer at Optify. Prior to Optify, Jason was a senior software engineer at Bevy and Amazon, where he earned international acclaim for his competitive monitoring tool. Read more…

Paul Brown – Technical Advisor

Paul contributes as a technical advisor at Optify. Paul is also President of Multifarious, Inc. Read more…

Scott Axworthy – IT Director

Scott has 20 years experience in IT, operations, software development, and project management with high-tech startup companies in semiconductors, elections, and Internet services. Read more..

Lindsay Morris – Office & Sales Administrator

Lindsay is the Sales & Office Administrator for Optify. Prior to Optify, Lindsay was a Budget Analyst and Purchasing Agent for The Hotel Group. Read more…

Steve Kertes – Software Engineer

Steve is a software engineer at Optify. Before Optify Steve was a software engineer at Amazon Read more…

Uri Bar-Joseph – Marketing Manager

Uri is a marketing manager at Optify. Prior to Optify, Uri worked as a project manager in a Seattle based development company. Uri served in various management positions in the Israeli Defense Forces Read more…

Bill Baker – Technical Advisor

Bill is a technical advisor to Optify. Bill has been involved in the BI industry longer than the term “Business Intelligence.” Bill graduated from MIT in 1979 and went to work at Dynamics Associates, which built and sold time-series analytics software and services. Read more…

Tommy Unger – Product Manager

Tommy is a product manager at Optify. With a technical background spanning a variety of industries and technologies, he turns ideas into software. Prior to Optify Tommy worked as a web developer and data architect at Foundry Interactive. Read more…

Elisabeth Wendl — Consultant, Digital Marketing Solutions

Elisabeth is an SEO consultant at Optify. Prior to joining Optify, she worked in online and affiliate marketing Read more…

Jennifer Wong – Marketing Specialist

Jennifer is works on the marketing team at Optify. She manages online advertising and events for demand generation and develops customer success stories.Read more…

Henry Rose — User Experience Developer

Henry is a User Experience Developer at Optify. Prior to Optify Henry was a Front-End Software Engineer at Zillow Read more…

Steven Woody – Senior Manager, Software Sales

Woody is a Senior Manager for Software Sales at Optify, and is focused on driving Optifys growth into new markets. Read more…

Jeff Gibb – Corporate Account Executive

Jeff is a Corproate Account Executive at Optify. Prior to Optify, Jeff worked at All Star Directories where he managed several lead generation channels and SEO partnerships. Read more…

Nathan Harkenrider – Architect

Nathan is a Architect at Optify. Prior to Optify, Nathan was a Lead Software Engineer at Visible Technologies, where he lead a software development team that built a highly-scalable data storage, analytics, and search platform that powers Visible’s social media listening platform. Read more…

Greg Mullen – Senior Information Architect

Greg is a Senior Information Architect at Optify. Prior to Optify, Greg has over 10 years experience in product design.
Read more…

Dustin Barnes – Senior Software Engineer

Dustin is a Senior Software Development Engineer at Optify. Prior to Optify, Dustin was a Senior Developer at All Star Directories for almost 9 years, where he helped them grow from an unknown small and scrappy startup to a well-respected, profitable, and scalable company that is a trusted leader in the education lead-gen space. Read more…

Connect with Dustin on LinkedIn

Kamil Jiwa – Software Development Engineer

Kamil is a Software Development Engineer at Optify. Prior to Optify, Kamil was a Software Development Engineer at Amazon.com. He is a graduate of the University of Waterloo in Mathematics. Read more…

Connect with Kamil on LinkedIn

Alexi Maczka – Senior Product Designer

Alexi is a Senior Product Designer at Optify. Prior to Optify, Alexi worked as a Design Manager at WhitePages.com. With a background in Fine Art, Design and Education, Alexi got his start as a Freelance Designer while also working as a CA Credentialed Art Teacher. Read more…

Marko Wollschlaeger – Director, Digital Marketing Solutions

Marko is a Director of Digital Marketing Solutions at Optify. Marko works in SEO and Internet Marketing for nearly 10 years now, including for companies like Microsoft, Classmates Online and All Star Directories. Read more…

Alyssa Putnam – Corporate Account Specialist

Alyssa is an Corporate Account Specialist at Optify and is focused on driving Optify’s growth into new markets. She graduated from the University of Washington Foster School of Business with a degree in marketing and a certificate in sales. Read more…

Meyrav Kimchi – Scrum Master

Meyrav is the Scrum Master for Optify. Prior to Optify, Meyrav worked as a software engineer at a SaaS startup in the medical field. Meyrav also worked as a general manager of a bistro during her academic years. Read more…

Howard Jess – UI Development Software Engineer

Howard is a UI Development Software Engineer. Prior to joining Optify, he held both similar and wildly different positions at several startups as well as at long-established software companies. Read more…

Shanelle Smith – Corporate Solutions Associate

Shanelle is a Corporate Solutions Associate. Prior to joining Optify, she was an innovation consultant at a strategy consulting firm and TV News Reporter for an NBC Affiliate. She interned at several news stations, including FOX News Channel, KING-TV and KOMO 4. Read more…

Will Wyatt – Corporate Solutions Executive

Will is a Corporate Solutions Executive on Optify’s sales team. Prior to Optify Will worked at AdReady, a performance marketing technology for online display advertising. Read more…

Vera Counsellor – Controller

Vera Counsellor is Controller at Optify. Vera has a strong background in accounting and working with growing companies, including most recently Sandlot Games, where she played a key role in the Sandlot / Digital Chocolate merger. Read more…

Ignacio Izquierdo – Corporate Solutions Associate

Ignacio is a Corporate Solutions Associate. Prior to joining Optify, he was a Sales and Operations Coordinator at a freight forwarding company. Read more…

Amanda Ellis – Corporate Solutions Associate

Amanda Ellis is a Corporate Solutions Associate. Prior to joining Optify, she graduated from Seattle University Albers School of Business with a degree in marketing. Read more…

Erick Lee – Senior Software Engineer

Erick Lee is a Senior Software Engineer. He joins to us from Flying Lab Software where he dabbled in game development, including Actionscript/Flash and Java. Prior to that he was at Amazon. Read more…

Anthony Procissi – Q/A Engineer

Anthony Procissi Q/A Engineer at Optify. He spent the last five years at Google working on Picasa and most recently leading the test effort on Picnik. Read more…

Ting Van Osdol – Analyst

Ting Van Osdol is an analyst on the Digital Marketing Solutions team at Optify. She previously worked as a project coordinator and a vendor manager in The Knot’s Beijing Office. Read more…

James Lyon – Corporate Account Executive

James Lyon is a Corporate Account Executive at Optify. Prior to Optify, James worked at PayScale, a global leader in real-time compensation data and online planning tools. He worked with clients to ensure that their pay was competitive with the market to retain and attract top talent. Read more…

Jordan Evans – Corporate Account Executive

Jordan Evans is a Corporate Account Executive at Optify. Jordan is a tech-startup guy having been involved in marketing and sales at several other startups prior to Optify. Read more…

Zach Okun – Product Manager

Zach Okrun is a Product Manager at Optify. Prior to Optify, Zach worked as a Product Manager at Amazon Web Services. Read more…

Jeanette Mifsud – Demand Generation Manager

Jeanette is Demand Generation Manager at Optify. She manages the marketing operations of demand generation and content marketing. Read more…

We’re located in Seattle, Washington with offices in Silicon Valley and Israel. We have a superstar team with experience at top companies including Microsoft, Amazon.com, Zillow, HP, Whitepages.com, and many others.

Want to be part of the team? Optify is always looking for superstars. Check out our Job Opportunities to see if there is a place for you at Optify.