About Optify
Optify Team
Optify Team
Click on a picture to see a short bio. To learn more about each individual you can click the read more link.
Brian Goffman – Co-Founder & CEO
Erez Barak – Co-Founder & Vice President, Products
Anthony Joseph – Vice President, Marketing
Scott Fasser – Director, Digital Marketing Solutions
Chris Hundley – Vice President, Engineering
Bill Andrulevich – CFO
Rob Eleveld – Vice President, Sales
Judy Loehr – CMO Advisor
Matt McIlwain – Board Member
Scott Jacobson – Board Observer
Mark Wachen – Board Member
David Pesikoff – Board Member
Robert Pease – Advisor
Lawrence Leung – Senior Software Development Engineer
Jason Ho – Lead Software Development Engineer
Timothy Thairu – Lead Software Development Engineer
Paul Brown – Technical Advisor
Scott Axworthy – IT Specialist
Lindsay Morris – Office & Sales Administrator
Steve Kertes – Software Engineer
Uri Bar-Joseph – Marketing Manager
Bill Baker – Technical Advisor
Tommy Unger – Product Manager
Elisabeth Szumowski — Consultant, Digital Marketing Solutions
Jennifer Wong — Consultant, Digital Marketing Solutions
Henry Rose — User Experience Developer
Steven Woody – Corporate Account Executive
Jeff Gibb – Corporate Account Executive
Nathan Harkenrider – Architect
Greg Mullen – Senior Information Architect
Dustin Barnes – Senior Software Development Engineer
Kamil Jiwa – Software Development Engineer
Alexi Maczka – Senior Product Designer
Marko Wollschlaeger – Director, Digital Marketing Solutions
Alyssa Putnam – Corporate Account Specialist
Meyrav Kimchi – Scrum Master
Howard Jess – UI Development Software Engineer
Shanelle Smith – Corporate Solutions Associate
Brian Goffman – Co-Founder & CEO
Brian Goffman is CEO and co-founder of Optify. Prior to Optify, Brian was a venture partner at Madrona Venture Group in Seattle. Read more…
Erez Barak – Co-Founder & Vice President, Products
Erez is a Co-Founder of Optify and leads product direction. Prior to Optify, Erez was a director of product marketing in HP’s Software business unit. Read more…
Anthony Joseph – Vice President, Marketing
Anthony is VP Marketing at Optify. In this role, Anthony oversees outbound and product marketing. Read more…
Scott Fasser – Director, Digital Marketing Solutions
Scott is responsible for the success of Optify customers, including consulting and training. Read more…
Chris Hundley – Vice President, Engineering
Chris is Vice President of Engineering at Optify. He has fifteen years experience managing technical teams, software process, and building culture around engineering excellence. Read more…
Bill Andrulevich – CFO
Bill is CFO at Optify. Prior to Optify, Bill was COO of Stylesight, a venture-backed SaaS provider to the apparel industry and a general manager at Conde Nast. Read more…
Rob Eleveld – Vice President, Sales
Rob is interim VP Sales at Optify. Prior to Optify, Rob was CEO of Shiftboard, a SaaS provider of workforce scheduling software, and CEO and Co-Founder at Vykor, a venture-backed provider of engineering software. Read more…
Judy Loehr – CMO Advisor
Judy Loehr is a CMO Advisor at Optify. Prior to Optify, Judy was acting VP Marketing at Zuora and Senior Director of Marketing at Salesforce.com. Read more…
Matt McIlwain – Board Member
Matt is a board member at Optify and a Managing Director at Madrona Venture
Group in Seattle. Matt was named to the Forbes Magazine “Midas List” of top
venture capitalists in 2009. Read more…
Scott Jacobson – Board Observer
Scott is a board observer at Optify and a managing director at Madrona Venture Group in Seattle. Prior to joining Madrona, Scott worked at Amazon.com. Read more…
Mark Wachen – Board Member
Mark is a board member at Optify. Mark was formerly CEO and co-founder of Optimost, the company that pioneered multivariable testing and optimization on the Internet. Read more…
David Pesikoff – Board Member
David is a board member at Optify and the president and co-founding partner of Triangle Peak Partners, LP in Houston, Texas. He was a principal at Fayez Sarofim & Co. from 1998 until early 2008, first joining the company in 1994. He had most recently served as the firm’s portfolio strategist as well as head of its financials research team. Read more…
Robert Pease – Advisor
Robert Pease is a marketing and product advisor at Optify. Prior to Optify, Robert was VP Marketing at Gist, acquired by Research in Motion, and MessageGate, a provider of messaging enterprise management software. Read more…
Lawrence Leung – Senior Software Development Engineer
Lawrence is a senior software development engineer at Optify. Prior to Optify, Lawrence was a software engineer at Bevy and Amazon where he worked on social media applications and an ad platform. Read more…
Jason Ho – Lead Software Development Engineer
Jason is a lead software development engineer at Optify. Prior to Optify, Jason was a senior software engineer at Bevy and Amazon, where he earned international acclaim for his competitive monitoring tool. Read more…
Timothy Thairu – Lead Software Development Engineer
Thairu is a lead software engineer at Optify. Prior to Optify, Thairu was a developer at Microsoft where he helped architect and implement a new dialing experience for Windows Mobile. Read more…
Paul Brown – Technical Advisor
Paul contributes as a technical advisor at Optify. Paul is also President of Multifarious, Inc. Read more…
Scott Axworthy – IT Specialist
Scott has 20 years experience in IT, operations, software development, and project management with high-tech startup companies in semiconductors, elections, and Internet services. Read more..
Lindsay Morris – Office & Sales Administrator
Lindsay is the Sales & Office Administrator for Optify. Prior to Optify, Lindsay was a Budget Analyst and Purchasing Agent for The Hotel Group. Read more…
Steve Kertes – Software Engineer
Steve is a software engineer at Optify. Before Optify Steve was a software engineer at Amazon Read more…
Uri Bar-Joseph – Marketing Manager
Uri is a marketing manager at Optify. Prior to Optify, Uri worked as a project manager in a Seattle based development company. Uri served in various management positions in the Israeli Defense Forces Read more…
Bill Baker – Technical Advisor
Bill is a technical advisor to Optify. Bill has been involved in the BI industry longer than the term “Business Intelligence.” Bill graduated from MIT in 1979 and went to work at Dynamics Associates, which built and sold time-series analytics software and services. Read more…
Tommy Unger – Product Manager
Tommy is a product manager at Optify. With a technical background spanning a variety of industries and technologies, he turns ideas into software. Prior to Optify Tommy worked as a web developer and data architect at Foundry Interactive. Read more…
Elisabeth Szumowski — Consultant, Digital Marketing Solutions
Elisabeth is a Consultant in Digital Marketing Solutions at Optify. Prior to joining Optify, she worked in online and affiliate marketing Read more…
Jennifer Wong – Consultant, Digital Marketing Solutions
Jennifer is a Consultant in Digital Marketing Solutions at Optify. Read more…
Henry Rose — User Experience Developer
Henry is a User Experience Developer at Optify. Prior to Optify Henry was a Front-End Software Engineer at Zillow Read more…
Steven Woody – Corporate Account Executive
Woody is a Corporate Account Executive at Optify, and is focused on driving Optifys growth into new markets. Read more…
Jeff Gibb – Corporate Account Executive
Jeff is a Corproate Account Executive at Optify. Prior to Optify, Jeff worked at All Star Directories where he managed several lead generation channels and SEO partnerships. Read more…
Nathan Harkenrider – Architect
Nathan is a Architect at Optify. Prior to Optify, Nathan was a Lead Software Engineer at Visible Technologies, where he lead a software development team that built a highly-scalable data storage, analytics, and search platform that powers Visible’s social media listening platform. Read more…
Greg Mullen – Senior Information Architect
Greg is a Senior Information Architect at Optify. Prior to Optify, Greg has over 10 years experience in product design.
Read more…
Dustin Barnes – Senior Software Engineer
Dustin is a Senior Software Development Engineer at Optify. Prior to Optify, Dustin was a Senior Developer at All Star Directories for almost 9 years, where he helped them grow from an unknown small and scrappy startup to a well-respected, profitable, and scalable company that is a trusted leader in the education lead-gen space. Read more…
Kamil Jiwa – Software Development Engineer
Kamil is a Software Development Engineer at Optify. Prior to Optify, Kamil was a Software Development Engineer at Amazon.com. He is a graduate of the University of Waterloo in Mathematics. Read more…
Alexi Maczka – Senior Product Designer
Alexi is a Senior Product Designer at Optify. Prior to Optify, Alexi worked as a Design Manager at WhitePages.com. With a background in Fine Art, Design and Education, Alexi got his start as a Freelance Designer while also working as a CA Credentialed Art Teacher. Read more…
Marko Wollschlaeger – Director, Digital Marketing Solutions
Marko is a Director of Digital Marketing Solutions at Optify. Marko works in SEO and Internet Marketing for nearly 10 years now, including for companies like Microsoft, Classmates Online and All Star Directories. Read more…
Alyssa Putnam – Corporate Account Specialist
Alyssa is an Corporate Account Specialist at Optify and is focused on driving Optify’s growth into new markets. She graduated from the University of Washington Foster School of Business with a degree in marketing and a certificate in sales. Read more…
Meyrav Kimchi – Scrum Master
Meyrav is the Scrum Master for Optify. Prior to Optify, Meyrav worked as a software engineer at a SaaS startup in the medical field. Meyrav also worked as a general manager of a bistro during her academic years. Read more…
Howard Jess – UI Development Software Engineer
Howard is a UI Development Software Engineer. Prior to joining Optify, he held both similar and wildly different positions at several startups as well as at long-established software companies. Read more…
Shanelle Smith – Corporate Solutions Associate
Shanelle is a Corporate Solutions Associate. Prior to joining Optify, she was an innovation consultant at a strategy consulting firm and TV News Reporter for an NBC Affiliate. She interned at several news stations, including FOX News Channel, KING-TV and KOMO 4. Read more…
Will Wyatt – Corporate Solutions Executive
Will is a Corporate Solutions Executive on Optify’s sales team. Prior to Optify will worked at AdReady, a performance marketing technology for online display advertising. Read more…
We’re located in Seattle, Washington with offices in Silicon Valley and Israel. We have a superstar team with experience at top companies including Microsoft, Amazon.com, Zillow, HP, Whitepages.com, and many others.
Want to be part of the team? Optify is always looking for superstars. Check out our Job Opportunities to see if there is a place for you at Optify.















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