Fact Sheet


What is Optify?

Optify is the leading provider of marketing software and services for the Real Time Web. Optify’s hosted, easy-to-use suite of applications enables businesses to drive more traffic and leads with SEO and social media, convert visitors to customers, and measure and share results.



What do we do?

Optify’s integrated hosted service enables professional marketers and online publishers to find and track target keywords, optimize their website for search engines, monitor website visitors, automate and manage Twitter campaigns, and gain insights into which online marketing channels are driving the most qualified leads. Sales teams can automatically qualify and score web leads, focus sales efforts with real-time lead scoring and alerts, align marketing and sales, and close more deals by assigning the right leads to the right sales person.

Alerts on Dashboard

Optify Reporting Application


Who we are

Optify was founded in 2008 by Brian Goffman and Erez Barak, and is funded by Madrona Venture Group. In October 2010, Optify completed its round B of funding led by Triangle Peak Partners (TPP). We’re located in Seattle, Washington and currently have 30 team members.


What Is Real Time Marketing?

The Internet has evolved from a static collection of documents to a constantly changing collection of status updates, time-bound deals, news alerts, and blog posts, all in multimedia and available everywhere. While other marketing software is designed for the static Internet, Optify’s solution is designed for the Real Time Web. Real time marketing enables you to take action and react to news, events, and customer needs at the moment they happen. You engage in dialogue with your readers and prospects. You know what your customers and readers want when they want it. Real time marketers know what to say and when.


Facts, Results, and Direction

  • Optify currently serves over 2,000 unique customer accounts.
  • During January 2011, Optify tracked 112 million page-views for a total of over 800 million page-views since July of 2009.
  • Optify users have optimized over 100,000 pages using Optify’s Page Optimization application.
  • Optify tracks and captures over 100,000 leads per month and has processed over a million leads for it’s customers since July 2009.
  • In addition, each week Optify tracks over 20 million unique keyword positions on 35 unique search engines world wide.
  • Optify has generated nearly 50% of its own leads from earned traffic (ie., not paid) including organic search, referral links and social media channels. During February 2011, Optify generated over 25% of it’s own traffic using Optify’s Twitter for Business application, LinkedIn, Facebook, and other social media tactics.


Press Contact

Barokas Public Relations
Optify@barokas.com
1.206.264.8220

Download Optify fact sheet.